Rolex Datejust 31 Datejust 31 Yellow Gold / Diamond / Butterfly / Oyster
Reference 278288rbr-0010
About this watch
The Rolex Datejust 31 is an exquisite timepiece that exudes luxury, elegance, and precision. Its 31mm yellow gold case features a gem-set bezel that sparkles under any light, while the stunning white mother of pearl dial boasts a glossy finish that catches the eye. The absence of traditional hour markers makes the butterflies the main attraction, creating a minimalist yet elegant aesthetic. At the heart of this watch lies the Rolex caliber 2236, a self-winding mechanical movement entirely manufactured by Rolex. This movement is not just a marvel of engineering but represents a new generation of Rolex movements that emphasize precision and reliability. With a power reserve of 55 hours and a frequency of 28,800 vibrations per hour, this movement is designed to keep perfect time, ensuring you're always on schedule. The watch boasts an impressive water resistance of up to 100 meters, making it suitable for both formal and casual occasions. Whether you're dressing up for a gala or going about your day-to-day activities, the Datejust 31 is perfectly sized and comfortable to wear. Its Oyster case contributes not only to its elegance but also to its durability, while the closed case back and screw-down crown provide an added layer of protection.
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Key Features
- Yellow gold case
- Gem-set bezel
- White mother of pearl dial
- Rolex caliber 2236 movement
- Water resistance up to 100m
- Oyster case
- Screw-down crown
Specifications
- Brand
- Rolex
- Family
- Datejust 31
- Model
- Datejust 31 Yellow Gold / Diamond / Butterfly / Oyster
- Reference
- 278288rbr-0010
- Movement
- 2236
- Movement Features
-
- Hours, Minutes, Seconds
- Date
- Chronometer
- Case
- Yellow Gold 31mm
- Dial Color
- White
- Crystal
- Sapphire
- Water Resistance
- 100
Current Listings
Rolex Datejust 31 Green Flutted Jubilee 278274 Complete 2023
A Rolex Datejust 31 watch with a green dial and flutted bezel, featuring a Jubilee bracelet and accompanied by original box, books, links, white tag, and warranty card.
- Condition: mint condition
- Bracelet length: Jubilee bracelet
ROLEX Midsize 68273 White dial Datejust 31MM
The Rolex 68273 is a midsize Datejust watch with a white dial and Roman numerals, featuring an 18K gold/stainless steel case design measuring 31MM in diameter.
- Condition: pre-owned
- Case material: 18K gold/Stainless Steel
- Case size: 31MM
- Dial color: White
Tight Bracelet 1989 ROLEX 68278 Datejust 31mm 18K Yellow Gold
A 1989 ROLEX Datejust in 18K Yellow Gold, featuring a champagne dial and presidential bracelet.
- Condition: Excellent
- Case size: 31mm diameter
- Wrist size: 6 1/2 inches
- Material: 18K Yellow Gold
✦ Rolex 68273 Datejust 31mm Steel Yellow Gold White Diamond Dial Jubilee ✦
A 31mm stainless steel Rolex Datejust with yellow gold accents and a white diamond dial, produced in 1996. The watch shows signs of wear but is still in good condition.
- Condition: Used (Good)
- Case Diameter: 31mm
- Movement Type: Automatic
- Water Resistance: 10 ATM

Rolex Ladies Datejust 31MM 178273 Midsize Diamond Dial.
This is a ladies' Rolex Datejust with a diamond dial and 31MM case size.
- Condition: Excellent
- Case size: 31MM
- Dial material: Diamond
- Includes: boxes, books, tags, warranty card

Rolex Ladies Datejust 31MM 178273 Midsize Diamond Dial.
This Rolex Ladies Datejust is a 31MM watch featuring a midsize diamond dial.
- Condition: Excellent condition
- Case size: 31mm diameter
- Gender: Ladies

2023 Rolex Datejust 31mm 278275 Rose Gold Presidential Rose Diamond Dial
This is a 2023 Rolex Datejust 31mm with a Rose Gold Presidential Rose Diamond Dial. It features a 7.0inch wrist size and includes original Double Rolex boxed, box and papers, warranty card dated 2023, and more.
- Condition: Excellent overall condition
- Warranty Length: 5 years
- Original Boxes: true
- Box Contents: Original Double Rolex boxed,Box and Papers - Yes,Warranty card dated 2023,Manual & Warranty booklets,Green and White Hang Tags included

BNIB Rolex 278274 DATEJUST 31 FLUTED BEZEL MINT GREEN DIAL 2025 FULL SET
A brand new in box Rolex Datejust Midsize Stainless Steel watch with a mint green dial and fluted bezel, purchased from an authorized dealer in 2025.
- Case size: 31mm
- Bezel material: 18K White Gold
- Bracelet type: Oyster Bracelet