Rolex Datejust 31 Datejust 31 Yellow Gold / Diamond / Butterfly / Oyster

Reference 278288rbr-0010

About this watch

The Rolex Datejust 31 is an exquisite timepiece that exudes luxury, elegance, and precision. Its 31mm yellow gold case features a gem-set bezel that sparkles under any light, while the stunning white mother of pearl dial boasts a glossy finish that catches the eye. The absence of traditional hour markers makes the butterflies the main attraction, creating a minimalist yet elegant aesthetic. At the heart of this watch lies the Rolex caliber 2236, a self-winding mechanical movement entirely manufactured by Rolex. This movement is not just a marvel of engineering but represents a new generation of Rolex movements that emphasize precision and reliability. With a power reserve of 55 hours and a frequency of 28,800 vibrations per hour, this movement is designed to keep perfect time, ensuring you're always on schedule. The watch boasts an impressive water resistance of up to 100 meters, making it suitable for both formal and casual occasions. Whether you're dressing up for a gala or going about your day-to-day activities, the Datejust 31 is perfectly sized and comfortable to wear. Its Oyster case contributes not only to its elegance but also to its durability, while the closed case back and screw-down crown provide an added layer of protection.
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Key Features

  • Yellow gold case
  • Gem-set bezel
  • White mother of pearl dial
  • Rolex caliber 2236 movement
  • Water resistance up to 100m
  • Oyster case
  • Screw-down crown

Specifications

Brand
Rolex
Family
Datejust 31
Model
Datejust 31 Yellow Gold / Diamond / Butterfly / Oyster
Reference
278288rbr-0010
Movement
2236
Movement Features
  • Hours, Minutes, Seconds
  • Date
  • Chronometer
Case
Yellow Gold 31mm
Dial Color
White
Crystal
Sapphire
Water Resistance
100

Current Listings

[WTS] Rolex Datejust 31 Two-Tone Black Roman Dial 178241 — Like New Condition, Watch Only

Rolex Datejust 31 Two-Tone Black Roman Dial 178241 — Like New Condition, Watch Only

Rolex - 178241 · $9,750
The Rolex Datejust 31 178241 features a black Roman dial, Everose Rolesor case and bracelet. It has a 31mm diameter, 37mm lug to lug, and 11mm thickness.

  • Condition: Like new condition
  • Case diameter: 31mm
  • Lug to lug: 37mm
  • Thickness: 11mm
Posted at
Apr 10, 2026, 9:34 AM
Active
[WTS] Rolex Datejust 31mm 2 Tone 278271, New 2026 17k

Rolex Datejust 31mm 2 Tone 278271, New 2026 17k

Rolex - 278271 · $17,000
The watch being listed is a Rolex Datejust 31mm 2 Tone, a brand new timepiece from 2026. It comes with the original box and 2026 warranty.

  • Condition: Brand New
  • Case size: 31mm
  • Metal type: 17k gold
  • Box and papers included: true
Posted at
Apr 9, 2026, 8:39 AM
Active
[WTS] Rolex Datejust 31mm Midsize 68273 18K Yellow Gold Stainless Steel!
Location: U.S.A. / South Carolina

Rolex Datejust 31mm Midsize 68273 18K Yellow Gold Stainless Steel! Location: U.S.A. / South Carolina

Rolex - 68273 · $42,000
A Rolex Datejust 31mm Midsize in 18K Yellow Gold Stainless Steel is being sold. The watch features a classic design and durable materials.

  • Material: 18K Yellow Gold Stainless Steel
Posted at
Apr 7, 2026, 3:13 PM
Active
[WTS] Rolex Datejust 31 Two-Tone Black Roman Dial 178241 — Like New Condition, Watch Only

Rolex Datejust 31 Two-Tone Black Roman Dial 178241 — Like New Condition, Watch Only

Rolex - 178241 · $9,750
The Rolex Datejust 31 blends classic elegance with everyday versatility, featuring a striking black dial with Roman numerals set against a warm Everose Rolesor case and bracelet.

  • Condition: Like new
  • Case size: 31mm diameter
  • Lug to lug length: 37mm
  • Thickness: 11mm
Posted at
Apr 3, 2026, 9:33 AM
Active
[WTS] Rolex Datejust 31mm Pink 🔥Brand New 4/2026, $9800+✈️🔥

Rolex Datejust 31mm Pink 🔥Brand New 4/2026, $9800+✈️🔥

Rolex - 278240 · $9,800
This is a brand new Rolex Datejust 31mm Pink, with a March 2026 warranty. It comes complete with box and manuals.

  • Condition: Brand New
  • Warranty Start Date: March 2026
Posted at
Apr 2, 2026, 1:17 AM
Active
Rolex Datejust 31- Rose Gold- Chocolate Dial- 278275

Rolex Datejust 31- Rose Gold- Chocolate Dial- 278275

Rolex - 278275 · $30,000
This Rolex Datejust 31mm features a rose gold case with a chocolate dial and six diamonds. The watch comes with a green box, pamphlets, and a warranty card from December 2022, as well as a balance of factory warranty.

  • Condition: Excellent preowned
  • Case material: Rose Gold
  • Diameter: 31mm
  • Diamonds: VI
Posted at
Apr 7, 2025, 4:34 PM
Active
Rolex Datejust 31 Diamond Bezel - 278381 - Silver Diamond  - Two Tone  - 31mm

Rolex Datejust 31 Diamond Bezel - 278381 - Silver Diamond - Two Tone - 31mm

Rolex - 278381RBR · $18,895
This Rolex Datejust 31 features a silver diamond dial and a two-tone rose gold bezel. It has a 31mm case size and an automatic movement with date functionality.

  • Condition: Pre-Owned - Mint Grade
  • Case material: Two Tone Rose Gold
  • Diameter: 31mm
  • Bracelet type: Oyster w. EZ Link
Posted at
Apr 3, 2025, 10:36 PM
Active
Rolex Datejust 31  - 278271 - Rose Roman - Steel & Rose Gold - 31mm - Like New

Rolex Datejust 31 - 278271 - Rose Roman - Steel & Rose Gold - 31mm - Like New

Rolex - 278271 · $11,895
This Rolex Datejust 31 features a rose Roman dial and is made from stainless steel and rose gold, measuring 31mm in size. It's an automatic-date watch with a jubilee bracelet.

  • Condition: Pre-Owned - Like New
  • Case size: 31mm
  • Dial type: Rose Roman
  • Bracelet type: Jubilee
Posted at
Mar 26, 2025, 8:25 PM
Active
Rolex Datejust 31 Green Flutted Jubilee 278274 Complete 2023

Rolex Datejust 31 Green Flutted Jubilee 278274 Complete 2023

Rolex - 278274 · $9,750
A Rolex Datejust 31 watch with a green dial and flutted bezel, featuring a Jubilee bracelet and accompanied by original box, books, links, white tag, and warranty card.

  • Condition: mint condition
  • Bracelet length: Jubilee bracelet
Posted at
Mar 7, 2025, 4:29 PM
Active