Rolex Datejust 31 Datejust 31 Yellow Gold / Diamond / Butterfly / Oyster

Reference 278288rbr-0010

About this watch

The Rolex Datejust 31 is an exquisite timepiece that exudes luxury, elegance, and precision. Its 31mm yellow gold case features a gem-set bezel that sparkles under any light, while the stunning white mother of pearl dial boasts a glossy finish that catches the eye. The absence of traditional hour markers makes the butterflies the main attraction, creating a minimalist yet elegant aesthetic. At the heart of this watch lies the Rolex caliber 2236, a self-winding mechanical movement entirely manufactured by Rolex. This movement is not just a marvel of engineering but represents a new generation of Rolex movements that emphasize precision and reliability. With a power reserve of 55 hours and a frequency of 28,800 vibrations per hour, this movement is designed to keep perfect time, ensuring you're always on schedule. The watch boasts an impressive water resistance of up to 100 meters, making it suitable for both formal and casual occasions. Whether you're dressing up for a gala or going about your day-to-day activities, the Datejust 31 is perfectly sized and comfortable to wear. Its Oyster case contributes not only to its elegance but also to its durability, while the closed case back and screw-down crown provide an added layer of protection.
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Key Features

  • Yellow gold case
  • Gem-set bezel
  • White mother of pearl dial
  • Rolex caliber 2236 movement
  • Water resistance up to 100m
  • Oyster case
  • Screw-down crown

Specifications

Brand
Rolex
Family
Datejust 31
Model
Datejust 31 Yellow Gold / Diamond / Butterfly / Oyster
Reference
278288rbr-0010
Movement
2236
Movement Features
  • Hours, Minutes, Seconds
  • Date
  • Chronometer
Case
Yellow Gold 31mm
Dial Color
White
Crystal
Sapphire
Water Resistance
100

Current Listings

[WTS] Rolex Datejust 31 278273 Olive Green Diamond Dial BOXES!

Rolex Datejust 31 278273 Olive Green Diamond Dial BOXES!

Rolex - 278273-0030 · $15,500
This Rolex Datejust 31 features a beautiful olive green diamond dial, and comes with the inner green box, instruction manuals, and green hangtag.

  • Condition: nice pre-owned
  • Case Diameter: 31mm
  • Bezel Material: 18K Yellow Gold
  • Band Type: Stainless Steel and 18K Yellow Gold
Posted at
Dec 17, 2025, 4:01 PM
Active
[WTS] Brand New Rolex Datejust 31 w/ White Roman Dial [ Ref. 278273 ]

Brand New Rolex Datejust 31 w/ White Roman Dial [ Ref. 278273 ]

Rolex - 278273 · $16,000
This listing is for a brand new Rolex Datejust 31 with a white Roman dial.

  • Condition: Brand new, unworn
  • Case size: 41mm diameter
  • Bracelet: Jubilee bracelet
Posted at
Dec 16, 2025, 6:26 PM
Active
[WTS] (Rolex 278288RBR ) (datejust 31mm price is 54.9K$)

(Rolex 278288RBR ) (datejust 31mm price is 54.9K$)

Rolex - 228288RBR · $54,900
Up for sale is a Rolex Date Just with a 31mm case, featuring a full paved diamond dial decorated with white mop and butterfly patterns. It's made from yellow gold.

  • Case size: 31mm
  • Location: United Arab Emirates
  • Shipping: FedEx
Posted at
Dec 16, 2025, 2:51 AM
Active
[WTS] 🌲✨Ladies Rolex Datejust 31 Silver Diamond Dial Brand New 12/2025  🌲✨

🌲✨Ladies Rolex Datejust 31 Silver Diamond Dial Brand New 12/2025 🌲✨

Rolex - 278271 · $18,500
A ladies Rolex Datejust 31 in silver with a diamond dial, featuring a two-tone Everose Gold and Oystersteel Jubilee bracelet. This is a brand new watch with all original accessories.

  • Condition: Brand New/Unworn
  • Case Size: 31mm diameter
  • Bezel Material: Everose Gold
Posted at
Dec 12, 2025, 9:23 PM
Active
Rolex Datejust 31- Rose Gold- Chocolate Dial- 278275

Rolex Datejust 31- Rose Gold- Chocolate Dial- 278275

Rolex - 278275 · $30,000
This Rolex Datejust 31mm features a rose gold case with a chocolate dial and six diamonds. The watch comes with a green box, pamphlets, and a warranty card from December 2022, as well as a balance of factory warranty.

  • Condition: Excellent preowned
  • Case material: Rose Gold
  • Diameter: 31mm
  • Diamonds: VI
Posted at
Apr 7, 2025, 4:34 PM
Active
Rolex Datejust 31 Diamond Bezel - 278381 - Silver Diamond  - Two Tone  - 31mm

Rolex Datejust 31 Diamond Bezel - 278381 - Silver Diamond - Two Tone - 31mm

Rolex - 278381RBR · $18,895
This Rolex Datejust 31 features a silver diamond dial and a two-tone rose gold bezel. It has a 31mm case size and an automatic movement with date functionality.

  • Condition: Pre-Owned - Mint Grade
  • Case material: Two Tone Rose Gold
  • Diameter: 31mm
  • Bracelet type: Oyster w. EZ Link
Posted at
Apr 3, 2025, 10:36 PM
Active
Rolex Datejust 31  - 278271 - Rose Roman - Steel & Rose Gold - 31mm - Like New

Rolex Datejust 31 - 278271 - Rose Roman - Steel & Rose Gold - 31mm - Like New

Rolex - 278271 · $11,895
This Rolex Datejust 31 features a rose Roman dial and is made from stainless steel and rose gold, measuring 31mm in size. It's an automatic-date watch with a jubilee bracelet.

  • Condition: Pre-Owned - Like New
  • Case size: 31mm
  • Dial type: Rose Roman
  • Bracelet type: Jubilee
Posted at
Mar 26, 2025, 8:25 PM
Active
Rolex Datejust 31 Green Flutted Jubilee 278274 Complete 2023

Rolex Datejust 31 Green Flutted Jubilee 278274 Complete 2023

Rolex - 278274 · $9,750
A Rolex Datejust 31 watch with a green dial and flutted bezel, featuring a Jubilee bracelet and accompanied by original box, books, links, white tag, and warranty card.

  • Condition: mint condition
  • Bracelet length: Jubilee bracelet
Posted at
Mar 7, 2025, 4:29 PM
Active
ROLEX Midsize 68273 White dial Datejust 31MM

ROLEX Midsize 68273 White dial Datejust 31MM

ROLEX - 68273 · $5,899
The Rolex 68273 is a midsize Datejust watch with a white dial and Roman numerals, featuring an 18K gold/stainless steel case design measuring 31MM in diameter.

  • Condition: pre-owned
  • Case material: 18K gold/Stainless Steel
  • Case size: 31MM
  • Dial color: White
Posted at
Mar 7, 2025, 10:25 AM
Active