Rolex Datejust 31 Datejust 31 White Gold Fluted / President / Black Diamond

Reference 178279-0017

About this watch

The Rolex Datejust 31 White Gold Fluted / President / Black Diamond is a stunning timepiece that embodies luxury and precision. Crafted from high-quality white gold, this watch boasts a luxurious finish and features a unique blend of materials and design elements. The fluted bezel adds a classic Rolex touch, while the black dial adorned with gem-set indexes creates a striking contrast. With its 31 jewels and power reserve of approximately 48 hours, the self-winding mechanical movement is reliable and accurate. Certified by the Swiss Official Chronometer Testing Institute (COSC), this watch ensures precise timekeeping even in challenging environments. Its water resistance of up to 100 meters makes it suitable for everyday wear, while its classic design allows it to transition seamlessly from formal to casual events. Whether you're a seasoned collector or a first-time buyer, the Datejust 31 offers a perfect blend of functionality and luxury that is hard to match.
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MSRP: $30,400
Market Price: $18,735

Key Features

  • White Gold Case
  • Rolex Caliber 2235 Movement
  • Gem-Set Indexes
  • 100m Water Resistance
  • 48h Power Reserve
  • COSC Certified
  • Self-Winding Mechanical

Specifications

Brand
Rolex
Family
Datejust 31
Model
Datejust 31 White Gold Fluted / President / Black Diamond
Reference
178279-0017
Movement
2235
Movement Features
  • Hours, Minutes, Seconds
  • Date
  • Chronometer
Case
White Gold 31mm
Dial Color
Black
Crystal
Sapphire
Water Resistance
100

Current Listings

[WTS] 2021 Midsize Rolex Datejust 31 18K Everose & Steel Flower Dial 178341 Box & Card

2021 Midsize Rolex Datejust 31 18K Everose & Steel Flower Dial 178341 Box & Card

Rolex - 178341 · $13,875
A 2021 midsize Datejust 31 with a factory 18K Everose gold domed diamond set bezel and discontinued pinkish floral dial.

  • Condition: Very nice preowned condition with light scratches throughout the case and bracelet
  • Case dimensions: 31mm diameter
  • Band material: 18K Everose Gold & Stainless Steel Super Jubilee Bracelet
  • Max wrist size: 6.75 in
Posted at
Oct 30, 2025, 10:07 PM
Active
Rolex Datejust 31- Rose Gold- Chocolate Dial- 278275

Rolex Datejust 31- Rose Gold- Chocolate Dial- 278275

Rolex - 278275 · $30,000
This Rolex Datejust 31mm features a rose gold case with a chocolate dial and six diamonds. The watch comes with a green box, pamphlets, and a warranty card from December 2022, as well as a balance of factory warranty.

  • Condition: Excellent preowned
  • Case material: Rose Gold
  • Diameter: 31mm
  • Diamonds: VI
Posted at
Apr 7, 2025, 4:34 PM
Active
Rolex Datejust 31 Diamond Bezel - 278381 - Silver Diamond  - Two Tone  - 31mm

Rolex Datejust 31 Diamond Bezel - 278381 - Silver Diamond - Two Tone - 31mm

Rolex - 278381RBR · $18,895
This Rolex Datejust 31 features a silver diamond dial and a two-tone rose gold bezel. It has a 31mm case size and an automatic movement with date functionality.

  • Condition: Pre-Owned - Mint Grade
  • Case material: Two Tone Rose Gold
  • Diameter: 31mm
  • Bracelet type: Oyster w. EZ Link
Posted at
Apr 3, 2025, 10:36 PM
Active
Rolex Datejust 31  - 278271 - Rose Roman - Steel & Rose Gold - 31mm - Like New

Rolex Datejust 31 - 278271 - Rose Roman - Steel & Rose Gold - 31mm - Like New

Rolex - 278271 · $11,895
This Rolex Datejust 31 features a rose Roman dial and is made from stainless steel and rose gold, measuring 31mm in size. It's an automatic-date watch with a jubilee bracelet.

  • Condition: Pre-Owned - Like New
  • Case size: 31mm
  • Dial type: Rose Roman
  • Bracelet type: Jubilee
Posted at
Mar 26, 2025, 8:25 PM
Active
Rolex Datejust 31 Green Flutted Jubilee 278274 Complete 2023

Rolex Datejust 31 Green Flutted Jubilee 278274 Complete 2023

Rolex - 278274 · $9,750
A Rolex Datejust 31 watch with a green dial and flutted bezel, featuring a Jubilee bracelet and accompanied by original box, books, links, white tag, and warranty card.

  • Condition: mint condition
  • Bracelet length: Jubilee bracelet
Posted at
Mar 7, 2025, 4:29 PM
Active
ROLEX Midsize 68273 White dial Datejust 31MM

ROLEX Midsize 68273 White dial Datejust 31MM

ROLEX - 68273 · $5,899
The Rolex 68273 is a midsize Datejust watch with a white dial and Roman numerals, featuring an 18K gold/stainless steel case design measuring 31MM in diameter.

  • Condition: pre-owned
  • Case material: 18K gold/Stainless Steel
  • Case size: 31MM
  • Dial color: White
Posted at
Mar 7, 2025, 10:25 AM
Active
Tight Bracelet 1989 ROLEX 68278 Datejust 31mm 18K Yellow Gold

Tight Bracelet 1989 ROLEX 68278 Datejust 31mm 18K Yellow Gold

ROLEX - 68278 · $12,950
A 1989 ROLEX Datejust in 18K Yellow Gold, featuring a champagne dial and presidential bracelet.

  • Condition: Excellent
  • Case size: 31mm diameter
  • Wrist size: 6 1/2 inches
  • Material: 18K Yellow Gold
Posted at
Feb 25, 2025, 9:17 PM
Active
✦ Rolex 68273 Datejust 31mm Steel Yellow Gold White Diamond Dial Jubilee ✦

✦ Rolex 68273 Datejust 31mm Steel Yellow Gold White Diamond Dial Jubilee ✦

Rolex - 68273 · $7,650
A 31mm stainless steel Rolex Datejust with yellow gold accents and a white diamond dial, produced in 1996. The watch shows signs of wear but is still in good condition.

  • Condition: Used (Good)
  • Case Diameter: 31mm
  • Movement Type: Automatic
  • Water Resistance: 10 ATM
Posted at
Feb 21, 2025, 4:05 PM
Active
Rolex Ladies Datejust 31MM 178273 Midsize Diamond Dial.

Rolex Ladies Datejust 31MM 178273 Midsize Diamond Dial.

Rolex - 178273 · $11,950
This is a ladies' Rolex Datejust with a diamond dial and 31MM case size.

  • Condition: Excellent
  • Case size: 31MM
  • Dial material: Diamond
  • Includes: boxes, books, tags, warranty card
Posted at
Feb 19, 2025, 10:10 PM
Active