Rolex Datejust 31 Datejust 31 White Gold Diamond / Red Gradient - Diamond

Reference 278289RBR-0028

About this watch

The updated Rolex Datejust 31 was introduced in 2018 in either rose, white or yellow gold - all powered by the new caliber 2236. The two tone 'Rolesor' variations were added to the collection one year later. Ref. 278289RBR-0028 has a white gold case with a diamond-set bezel and a Red dial. This configuration was added to the collection in 2025.
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Specifications

Brand
Rolex
Family
Datejust 31
Model
Datejust 31 White Gold Diamond / Red Gradient - Diamond
Reference
278289RBR-0028
Movement
2236
Movement Features
  • Hours, Minutes, Seconds
  • Date
  • Chronometer
Case
White Gold 31mm
Dial Color
Red
Crystal
Sapphire
Water Resistance
100

Current Listings

[WTS] 2021 Midsize Rolex Datejust 31mm Factory Domed Diamond Set Bezel Dark Grey Diamond VI Dial 178344 with Card

2021 Midsize Rolex Datejust 31mm Factory Domed Diamond Set Bezel Dark Grey Diamond VI Dial 178344 with Card

Rolex - 178344 · $9,699
2021 Rolex Datejust 31mm with domed diamond set bezel and dark grey diamond IV dial.

  • Condition: has some light scratches on case and bracelet
  • Case size: 31mm
  • Band material: Stainless Steel
  • Bezel material: 18k White Gold
Posted at
Jul 7, 2025, 8:17 PM
Active
Rolex Datejust 31- Rose Gold- Chocolate Dial- 278275

Rolex Datejust 31- Rose Gold- Chocolate Dial- 278275

Rolex - 278275 · $30,000
This Rolex Datejust 31mm features a rose gold case with a chocolate dial and six diamonds. The watch comes with a green box, pamphlets, and a warranty card from December 2022, as well as a balance of factory warranty.

  • Condition: Excellent preowned
  • Case material: Rose Gold
  • Diameter: 31mm
  • Diamonds: VI
Posted at
Apr 7, 2025, 4:34 PM
Active
Rolex Datejust 31 Diamond Bezel - 278381 - Silver Diamond  - Two Tone  - 31mm

Rolex Datejust 31 Diamond Bezel - 278381 - Silver Diamond - Two Tone - 31mm

Rolex - 278381RBR · $18,895
This Rolex Datejust 31 features a silver diamond dial and a two-tone rose gold bezel. It has a 31mm case size and an automatic movement with date functionality.

  • Condition: Pre-Owned - Mint Grade
  • Case material: Two Tone Rose Gold
  • Diameter: 31mm
  • Bracelet type: Oyster w. EZ Link
Posted at
Apr 3, 2025, 10:36 PM
Active
Rolex Datejust 31  - 278271 - Rose Roman - Steel & Rose Gold - 31mm - Like New

Rolex Datejust 31 - 278271 - Rose Roman - Steel & Rose Gold - 31mm - Like New

Rolex - 278271 · $11,895
This Rolex Datejust 31 features a rose Roman dial and is made from stainless steel and rose gold, measuring 31mm in size. It's an automatic-date watch with a jubilee bracelet.

  • Condition: Pre-Owned - Like New
  • Case size: 31mm
  • Dial type: Rose Roman
  • Bracelet type: Jubilee
Posted at
Mar 26, 2025, 8:25 PM
Active
Rolex Datejust 31 Green Flutted Jubilee 278274 Complete 2023

Rolex Datejust 31 Green Flutted Jubilee 278274 Complete 2023

Rolex - 278274 · $9,750
A Rolex Datejust 31 watch with a green dial and flutted bezel, featuring a Jubilee bracelet and accompanied by original box, books, links, white tag, and warranty card.

  • Condition: mint condition
  • Bracelet length: Jubilee bracelet
Posted at
Mar 7, 2025, 4:29 PM
Active
ROLEX Midsize 68273 White dial Datejust 31MM

ROLEX Midsize 68273 White dial Datejust 31MM

ROLEX - 68273 · $5,899
The Rolex 68273 is a midsize Datejust watch with a white dial and Roman numerals, featuring an 18K gold/stainless steel case design measuring 31MM in diameter.

  • Condition: pre-owned
  • Case material: 18K gold/Stainless Steel
  • Case size: 31MM
  • Dial color: White
Posted at
Mar 7, 2025, 10:25 AM
Active
Tight Bracelet 1989 ROLEX 68278 Datejust 31mm 18K Yellow Gold

Tight Bracelet 1989 ROLEX 68278 Datejust 31mm 18K Yellow Gold

ROLEX - 68278 · $12,950
A 1989 ROLEX Datejust in 18K Yellow Gold, featuring a champagne dial and presidential bracelet.

  • Condition: Excellent
  • Case size: 31mm diameter
  • Wrist size: 6 1/2 inches
  • Material: 18K Yellow Gold
Posted at
Feb 25, 2025, 9:17 PM
Active
✦ Rolex 68273 Datejust 31mm Steel Yellow Gold White Diamond Dial Jubilee ✦

✦ Rolex 68273 Datejust 31mm Steel Yellow Gold White Diamond Dial Jubilee ✦

Rolex - 68273 · $7,650
A 31mm stainless steel Rolex Datejust with yellow gold accents and a white diamond dial, produced in 1996. The watch shows signs of wear but is still in good condition.

  • Condition: Used (Good)
  • Case Diameter: 31mm
  • Movement Type: Automatic
  • Water Resistance: 10 ATM
Posted at
Feb 21, 2025, 4:05 PM
Active