Rolex Datejust 31 Datejust 31 White Gold Diamond / Grey - Roman

Reference 278289rbr-0017

About this watch

The Rolex Datejust 31 278289rbr-0017 is a masterpiece of luxury watchmaking, boasting an elegant design crafted from white gold and featuring a stunning grey sunburst dial with diamond-set bezel. The Roman numeral indexes add classic charm, while the stick hands ensure readability in any light condition. At its core lies the Rolex Caliber 2236, a self-winding automatic movement certified as a Swiss chronometer for precision and reliability. With a water resistance of up to 100 meters and a comfortable diameter of 31.00 mm, this watch is perfect for formal settings or everyday wear. As an investment piece, it retains value over time and can be passed down through generations.
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MSRP: $49,400
Market Price: $35,147

Key Features

  • White gold case
  • Grey sunburst dial with diamond-set bezel
  • Roman numeral indexes
  • Self-winding automatic movement (Caliber 2236)
  • Swiss chronometer certified
  • Water resistance up to 100 meters
  • Diameter of 31.00 mm

Specifications

Brand
Rolex
Family
Datejust 31
Model
Datejust 31 White Gold Diamond / Grey - Roman
Reference
278289rbr-0017
Movement
2236
Movement Features
  • Hours, Minutes, Seconds
  • Date
  • Chronometer
Case
White Gold 31mm
Dial Color
Grey
Crystal
Sapphire
Water Resistance
100

Current Listings

[WTS] Rolex Datejust 31 Two-Tone Black Roman Dial 178241 — Like New Condition, Watch Only

Rolex Datejust 31 Two-Tone Black Roman Dial 178241 — Like New Condition, Watch Only

Rolex - 178241 · $9,750
The Rolex Datejust 31 178241 features a black Roman dial, Everose Rolesor case and bracelet. It has a 31mm diameter, 37mm lug to lug, and 11mm thickness.

  • Condition: Like new condition
  • Case diameter: 31mm
  • Lug to lug: 37mm
  • Thickness: 11mm
Posted at
Apr 10, 2026, 9:34 AM
Active
[WTS] Rolex Datejust 31mm 2 Tone 278271, New 2026 17k

Rolex Datejust 31mm 2 Tone 278271, New 2026 17k

Rolex - 278271 · $17,000
The watch being listed is a Rolex Datejust 31mm 2 Tone, a brand new timepiece from 2026. It comes with the original box and 2026 warranty.

  • Condition: Brand New
  • Case size: 31mm
  • Metal type: 17k gold
  • Box and papers included: true
Posted at
Apr 9, 2026, 8:39 AM
Active
[WTS] Rolex Datejust 31mm Midsize 68273 18K Yellow Gold Stainless Steel!
Location: U.S.A. / South Carolina

Rolex Datejust 31mm Midsize 68273 18K Yellow Gold Stainless Steel! Location: U.S.A. / South Carolina

Rolex - 68273 · $42,000
A Rolex Datejust 31mm Midsize in 18K Yellow Gold Stainless Steel is being sold. The watch features a classic design and durable materials.

  • Material: 18K Yellow Gold Stainless Steel
Posted at
Apr 7, 2026, 3:13 PM
Active
[WTS] Rolex Datejust 31 Two-Tone Black Roman Dial 178241 — Like New Condition, Watch Only

Rolex Datejust 31 Two-Tone Black Roman Dial 178241 — Like New Condition, Watch Only

Rolex - 178241 · $9,750
The Rolex Datejust 31 blends classic elegance with everyday versatility, featuring a striking black dial with Roman numerals set against a warm Everose Rolesor case and bracelet.

  • Condition: Like new
  • Case size: 31mm diameter
  • Lug to lug length: 37mm
  • Thickness: 11mm
Posted at
Apr 3, 2026, 9:33 AM
Active
[WTS] Rolex Datejust 31mm Pink 🔥Brand New 4/2026, $9800+✈️🔥

Rolex Datejust 31mm Pink 🔥Brand New 4/2026, $9800+✈️🔥

Rolex - 278240 · $9,800
This is a brand new Rolex Datejust 31mm Pink, with a March 2026 warranty. It comes complete with box and manuals.

  • Condition: Brand New
  • Warranty Start Date: March 2026
Posted at
Apr 2, 2026, 1:17 AM
Active
Rolex Datejust 31- Rose Gold- Chocolate Dial- 278275

Rolex Datejust 31- Rose Gold- Chocolate Dial- 278275

Rolex - 278275 · $30,000
This Rolex Datejust 31mm features a rose gold case with a chocolate dial and six diamonds. The watch comes with a green box, pamphlets, and a warranty card from December 2022, as well as a balance of factory warranty.

  • Condition: Excellent preowned
  • Case material: Rose Gold
  • Diameter: 31mm
  • Diamonds: VI
Posted at
Apr 7, 2025, 4:34 PM
Active
Rolex Datejust 31 Diamond Bezel - 278381 - Silver Diamond  - Two Tone  - 31mm

Rolex Datejust 31 Diamond Bezel - 278381 - Silver Diamond - Two Tone - 31mm

Rolex - 278381RBR · $18,895
This Rolex Datejust 31 features a silver diamond dial and a two-tone rose gold bezel. It has a 31mm case size and an automatic movement with date functionality.

  • Condition: Pre-Owned - Mint Grade
  • Case material: Two Tone Rose Gold
  • Diameter: 31mm
  • Bracelet type: Oyster w. EZ Link
Posted at
Apr 3, 2025, 10:36 PM
Active
Rolex Datejust 31  - 278271 - Rose Roman - Steel & Rose Gold - 31mm - Like New

Rolex Datejust 31 - 278271 - Rose Roman - Steel & Rose Gold - 31mm - Like New

Rolex - 278271 · $11,895
This Rolex Datejust 31 features a rose Roman dial and is made from stainless steel and rose gold, measuring 31mm in size. It's an automatic-date watch with a jubilee bracelet.

  • Condition: Pre-Owned - Like New
  • Case size: 31mm
  • Dial type: Rose Roman
  • Bracelet type: Jubilee
Posted at
Mar 26, 2025, 8:25 PM
Active
Rolex Datejust 31 Green Flutted Jubilee 278274 Complete 2023

Rolex Datejust 31 Green Flutted Jubilee 278274 Complete 2023

Rolex - 278274 · $9,750
A Rolex Datejust 31 watch with a green dial and flutted bezel, featuring a Jubilee bracelet and accompanied by original box, books, links, white tag, and warranty card.

  • Condition: mint condition
  • Bracelet length: Jubilee bracelet
Posted at
Mar 7, 2025, 4:29 PM
Active