Rolex Datejust 31 Datejust 31 White Gold Diamond / Grey - Roman

Reference 278289rbr-0017

About this watch

The Rolex Datejust 31 278289rbr-0017 is a masterpiece of luxury watchmaking, boasting an elegant design crafted from white gold and featuring a stunning grey sunburst dial with diamond-set bezel. The Roman numeral indexes add classic charm, while the stick hands ensure readability in any light condition. At its core lies the Rolex Caliber 2236, a self-winding automatic movement certified as a Swiss chronometer for precision and reliability. With a water resistance of up to 100 meters and a comfortable diameter of 31.00 mm, this watch is perfect for formal settings or everyday wear. As an investment piece, it retains value over time and can be passed down through generations.
Buy Now on Jomashop
This is an affiliate link
MSRP: $49,400
Market Price: $35,147

Key Features

  • White gold case
  • Grey sunburst dial with diamond-set bezel
  • Roman numeral indexes
  • Self-winding automatic movement (Caliber 2236)
  • Swiss chronometer certified
  • Water resistance up to 100 meters
  • Diameter of 31.00 mm

Specifications

Brand
Rolex
Family
Datejust 31
Model
Datejust 31 White Gold Diamond / Grey - Roman
Reference
278289rbr-0017
Movement
2236
Movement Features
  • Hours, Minutes, Seconds
  • Date
  • Chronometer
Case
White Gold 31mm
Dial Color
Grey
Crystal
Sapphire
Water Resistance
100

Current Listings

[WTS] NEW 2025 Rolex Datejust 31mm 278274 Stainless Steel Jubilee Pink Dial - $14,800

NEW 2025 Rolex Datejust 31mm 278274 Stainless Steel Jubilee Pink Dial - $14,800

Rolex - 278274 · $14,800
A brand new 2025 Rolex Datejust with a 31mm stainless steel case and pink diamond Roman numeral dial.

  • Condition: Brand new/unworn
  • Box: Double boxed, yes
  • Papers: Yes
  • Warranty: 5 year manufacturer warranty
Posted at
Jan 9, 2026, 3:59 PM
Active
[WTS] 2023 Rolex Datejust 31mm 278275 Rose Gold Rose Dial - $35,000

2023 Rolex Datejust 31mm 278275 Rose Gold Rose Dial - $35,000

Rolex - 278275 · $35,000
2023 Rolex Datejust 31mm in 18kt Everose Gold with a rose gold fluted bezel and rose dial, featuring a presidential bracelet.

  • Condition: Excellent
  • Case size: 31mm
  • Bracelet material: 18kt Everose Gold
  • Bezel material: 18kt Rose Gold
Posted at
Jan 7, 2026, 11:01 AM
Active
[WTS] Brand New Rolex Datejust 31 w/ Mother of Pearl Diamonds Dial [ Ref. 278274 ]

Brand New Rolex Datejust 31 w/ Mother of Pearl Diamonds Dial [ Ref. 278274 ]

Rolex - 278274 · $15,500
This brand new Rolex Datejust features a white mother of pearl diamonds dial and comes as a full set with its original accessories.

  • Condition: Brand new, unworn
  • Bracelet type: Jubilee
  • Bezel type: Fluted
Posted at
Jan 5, 2026, 11:43 AM
Active
Rolex Datejust 31- Rose Gold- Chocolate Dial- 278275

Rolex Datejust 31- Rose Gold- Chocolate Dial- 278275

Rolex - 278275 · $30,000
This Rolex Datejust 31mm features a rose gold case with a chocolate dial and six diamonds. The watch comes with a green box, pamphlets, and a warranty card from December 2022, as well as a balance of factory warranty.

  • Condition: Excellent preowned
  • Case material: Rose Gold
  • Diameter: 31mm
  • Diamonds: VI
Posted at
Apr 7, 2025, 4:34 PM
Active
Rolex Datejust 31 Diamond Bezel - 278381 - Silver Diamond  - Two Tone  - 31mm

Rolex Datejust 31 Diamond Bezel - 278381 - Silver Diamond - Two Tone - 31mm

Rolex - 278381RBR · $18,895
This Rolex Datejust 31 features a silver diamond dial and a two-tone rose gold bezel. It has a 31mm case size and an automatic movement with date functionality.

  • Condition: Pre-Owned - Mint Grade
  • Case material: Two Tone Rose Gold
  • Diameter: 31mm
  • Bracelet type: Oyster w. EZ Link
Posted at
Apr 3, 2025, 10:36 PM
Active
Rolex Datejust 31  - 278271 - Rose Roman - Steel & Rose Gold - 31mm - Like New

Rolex Datejust 31 - 278271 - Rose Roman - Steel & Rose Gold - 31mm - Like New

Rolex - 278271 · $11,895
This Rolex Datejust 31 features a rose Roman dial and is made from stainless steel and rose gold, measuring 31mm in size. It's an automatic-date watch with a jubilee bracelet.

  • Condition: Pre-Owned - Like New
  • Case size: 31mm
  • Dial type: Rose Roman
  • Bracelet type: Jubilee
Posted at
Mar 26, 2025, 8:25 PM
Active
Rolex Datejust 31 Green Flutted Jubilee 278274 Complete 2023

Rolex Datejust 31 Green Flutted Jubilee 278274 Complete 2023

Rolex - 278274 · $9,750
A Rolex Datejust 31 watch with a green dial and flutted bezel, featuring a Jubilee bracelet and accompanied by original box, books, links, white tag, and warranty card.

  • Condition: mint condition
  • Bracelet length: Jubilee bracelet
Posted at
Mar 7, 2025, 4:29 PM
Active
ROLEX Midsize 68273 White dial Datejust 31MM

ROLEX Midsize 68273 White dial Datejust 31MM

ROLEX - 68273 · $5,899
The Rolex 68273 is a midsize Datejust watch with a white dial and Roman numerals, featuring an 18K gold/stainless steel case design measuring 31MM in diameter.

  • Condition: pre-owned
  • Case material: 18K gold/Stainless Steel
  • Case size: 31MM
  • Dial color: White
Posted at
Mar 7, 2025, 10:25 AM
Active
Tight Bracelet 1989 ROLEX 68278 Datejust 31mm 18K Yellow Gold

Tight Bracelet 1989 ROLEX 68278 Datejust 31mm 18K Yellow Gold

ROLEX - 68278 · $12,950
A 1989 ROLEX Datejust in 18K Yellow Gold, featuring a champagne dial and presidential bracelet.

  • Condition: Excellent
  • Case size: 31mm diameter
  • Wrist size: 6 1/2 inches
  • Material: 18K Yellow Gold
Posted at
Feb 25, 2025, 9:17 PM
Active