Rolex Datejust 31 Datejust 31 Stainless Steel Fluted / Oyster / Purple - Roman

Reference 178274-0087

About this watch

The Rolex Datejust 31 stands out among its illustrious lineup with its striking purple dial and Roman numerals, commanding attention as a timepiece that exudes luxury and sophistication. Crafted from stainless steel with a fluted bezel, the watch is housed in a 31 mm round case, offering a robust yet refined appearance. The sapphire glass ensures superb clarity, while the Oyster bracelet provides a perfect fit on the wrist. At its heart lies the Rolex Caliber 2235, a self-winding mechanical movement certified by chronometer testing for accuracy. With 48 hours of power reserve and 28,800 vibrations per hour, it's a reliable choice for daily wear. The water resistance of up to 100 meters allows for brief immersion, but not deep-sea diving. This watch is an investment in a legacy, with a price of $8,700 offering significant value due to its quality, craftsmanship, and prestige associated with Rolex. It holds its value exceptionally well over time, making it a smart buy for collectors.
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MSRP: $7,900
Market Price: $8,065

Key Features

  • Purple dial with Roman numerals
  • 31 mm round stainless steel case
  • Fluted bezel
  • Sapphire glass crystal
  • Oyster bracelet with polished and brushed links
  • Rolex Caliber 2235 self-winding mechanical movement
  • Chronometer certified for accuracy
  • 48 hour power reserve
  • 28,800 vibrations per hour
  • Water resistance up to 100 meters

Specifications

Brand
Rolex
Family
Datejust 31
Model
Datejust 31 Stainless Steel Fluted / Oyster / Purple - Roman
Reference
178274-0087
Movement
2235
Movement Features
  • Hours, Minutes, Seconds
  • Date
  • Chronometer
Case
31mm
Dial Color
Purple
Crystal
Sapphire
Water Resistance
100

Current Listings

[WTS] Rolex Datejust 31 278273 Olive Green Diamond Dial BOXES!

Rolex Datejust 31 278273 Olive Green Diamond Dial BOXES!

Rolex - 278273-0030 · $15,500
A Rolex Datejust 31 in olive green with diamond dial, featuring a stainless steel case and automatic movement.

  • Condition: Pre-owned with typical cosmetic wear
  • Case diameter: 31mm
  • Water resistance: 100 Meters depth rating
  • Movement type: Automatic movement
Posted at
Mar 27, 2026, 1:52 PM
Active
[WTS] Rolex Datejust 31 Two-Tone Black Roman Dial 178241 — Like New Condition, Watch Only

Rolex Datejust 31 Two-Tone Black Roman Dial 178241 — Like New Condition, Watch Only

Rolex - 178241 · $9,750
The Rolex Datejust 31 features a black dial with Roman numerals and an Everose Rolesor case, blending classic elegance with everyday versatility. The 31mm case is refined on the wrist, while the smooth bezel keeps the look clean and timeless.

  • Condition: Like new condition
  • Bracelet Length: short by two links
  • Shipping Cost International: additional cost to the buyer
  • Dimensions: 31mm diameter, 37mm lug to lug, 11mm thick
Posted at
Mar 27, 2026, 9:33 AM
Active
[WTS] Rolex Datejust 31 Two-Tone Black Roman Dial 178241 — Like New Condition, Watch Only

Rolex Datejust 31 Two-Tone Black Roman Dial 178241 — Like New Condition, Watch Only

Rolex - 178241 · $9,750
The Rolex Datejust 31 blends classic elegance with everyday versatility, featuring a striking black dial with Roman numerals set against a warm Everose Rolesor case and bracelet.

  • Condition: like new
  • Bracelet length: short two links
  • Case dimensions: 31mm diameter, 37mm lug to lug, 11mm thick
Posted at
Mar 20, 2026, 9:32 AM
Active
Rolex Datejust 31- Rose Gold- Chocolate Dial- 278275

Rolex Datejust 31- Rose Gold- Chocolate Dial- 278275

Rolex - 278275 · $30,000
This Rolex Datejust 31mm features a rose gold case with a chocolate dial and six diamonds. The watch comes with a green box, pamphlets, and a warranty card from December 2022, as well as a balance of factory warranty.

  • Condition: Excellent preowned
  • Case material: Rose Gold
  • Diameter: 31mm
  • Diamonds: VI
Posted at
Apr 7, 2025, 4:34 PM
Active
Rolex Datejust 31 Diamond Bezel - 278381 - Silver Diamond  - Two Tone  - 31mm

Rolex Datejust 31 Diamond Bezel - 278381 - Silver Diamond - Two Tone - 31mm

Rolex - 278381RBR · $18,895
This Rolex Datejust 31 features a silver diamond dial and a two-tone rose gold bezel. It has a 31mm case size and an automatic movement with date functionality.

  • Condition: Pre-Owned - Mint Grade
  • Case material: Two Tone Rose Gold
  • Diameter: 31mm
  • Bracelet type: Oyster w. EZ Link
Posted at
Apr 3, 2025, 10:36 PM
Active
Rolex Datejust 31  - 278271 - Rose Roman - Steel & Rose Gold - 31mm - Like New

Rolex Datejust 31 - 278271 - Rose Roman - Steel & Rose Gold - 31mm - Like New

Rolex - 278271 · $11,895
This Rolex Datejust 31 features a rose Roman dial and is made from stainless steel and rose gold, measuring 31mm in size. It's an automatic-date watch with a jubilee bracelet.

  • Condition: Pre-Owned - Like New
  • Case size: 31mm
  • Dial type: Rose Roman
  • Bracelet type: Jubilee
Posted at
Mar 26, 2025, 8:25 PM
Active
Rolex Datejust 31 Green Flutted Jubilee 278274 Complete 2023

Rolex Datejust 31 Green Flutted Jubilee 278274 Complete 2023

Rolex - 278274 · $9,750
A Rolex Datejust 31 watch with a green dial and flutted bezel, featuring a Jubilee bracelet and accompanied by original box, books, links, white tag, and warranty card.

  • Condition: mint condition
  • Bracelet length: Jubilee bracelet
Posted at
Mar 7, 2025, 4:29 PM
Active
ROLEX Midsize 68273 White dial Datejust 31MM

ROLEX Midsize 68273 White dial Datejust 31MM

ROLEX - 68273 · $5,899
The Rolex 68273 is a midsize Datejust watch with a white dial and Roman numerals, featuring an 18K gold/stainless steel case design measuring 31MM in diameter.

  • Condition: pre-owned
  • Case material: 18K gold/Stainless Steel
  • Case size: 31MM
  • Dial color: White
Posted at
Mar 7, 2025, 10:25 AM
Active
Tight Bracelet 1989 ROLEX 68278 Datejust 31mm 18K Yellow Gold

Tight Bracelet 1989 ROLEX 68278 Datejust 31mm 18K Yellow Gold

ROLEX - 68278 · $12,950
A 1989 ROLEX Datejust in 18K Yellow Gold, featuring a champagne dial and presidential bracelet.

  • Condition: Excellent
  • Case size: 31mm diameter
  • Wrist size: 6 1/2 inches
  • Material: 18K Yellow Gold
Posted at
Feb 25, 2025, 9:17 PM
Active