Rolex Datejust 31 Datejust 31 Stainless Steel Fluted / Jubilee / Blue - Floral

Reference 278274-0036

About this watch

The Rolex Datejust 31, specifically the model 278274-0036, is a stunning example of the brand's enduring elegance and meticulous craftsmanship. This watch combines timeless style with modern technology, making it a coveted piece for both collectors and casual wearers alike. The case of the Datejust 31 is round, measuring a comfortable 31.00 mm in diameter. The stunning blue floral dial is not just eye-catching; it tells a story of elegance and sophistication. At the heart of the Datejust 31 is the Rolex caliber 2236, an automatic movement that exemplifies Rolex's dedication to precision and reliability. This movement is entirely manufactured by Rolex and is known for its peerless accuracy. With a power reserve of 55 hours and a frequency of 28,800 vibrations per hour, this watch ensures that you’ll always be on time. The Datejust 31 isn’t just a pretty face; it’s also functional. The date display is conveniently positioned at 3 o'clock, allowing for easy reading. With a water resistance of up to 100 meters, this watch is not just meant for dry land. Whether you’re splashing in the pool or caught in a rain shower, the Datejust 31 can handle it, giving you peace of mind and versatility.
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MSRP: $8,450
Market Price: $10,808

Key Features

  • Rolex caliber 2236 automatic movement
  • Stainless Steel case with White Gold accents
  • Sapphire crystal glass for scratch resistance

Specifications

Brand
Rolex
Family
Datejust 31
Model
Datejust 31 Stainless Steel Fluted / Jubilee / Blue - Floral
Reference
278274-0036
Movement
2236
Movement Features
  • Hours, Minutes, Seconds
  • Date
  • Chronometer
Case
31mm
Dial Color
Blue
Crystal
Sapphire
Water Resistance
100

Current Listings

[WTS] Brand New Rolex Datejust 31 w/ Mother of Pearl Diamonds Dial [ Ref. 278274 ]

Brand New Rolex Datejust 31 w/ Mother of Pearl Diamonds Dial [ Ref. 278274 ]

Rolex - 278274 · $16,700
This is a brand new Rolex Datejust 31 with mother of pearl diamonds dial. It comes as a full set, including the Rolex green box and all necessary documentation.

  • Condition: Brand new, unworn
  • Case Size: 31mm diameter
  • Bracelet Type: Jubilee bracelet
Posted at
Mar 16, 2026, 2:44 PM
Active
[WTS] Rolex Datejust 31mm Black Roman Dial 🔥Brand New 9/2025, $11.9k+✈️🔥

Rolex Datejust 31mm Black Roman Dial 🔥Brand New 9/2025, $11.9k+✈️🔥

Rolex - 278274 · $11,900
A Brand New Rolex Datejust in a 31mm case size with a Black Roman dial.

  • Condition: Brand New
  • Shipping Cost Us States: 85
  • Payment Methods: Wire or Credit Card (+4.9%)
  • Authenticity Guarantee: Authenticity & Trust is of utmost importance to us
Posted at
Mar 15, 2026, 11:27 PM
Active
[WTS] Rolex Datejust 31mm Grey Roman 🔥Brand New 3/2026, $12.7k+✈️🔥

Rolex Datejust 31mm Grey Roman 🔥Brand New 3/2026, $12.7k+✈️🔥

This Rolex Datejust is a brand new timepiece with a grey Roman dial, featuring a 31mm case size. It comes complete with its original box and card.

  • Condition: Brand New
  • Shipping cost usa: $85
  • Payment methods: Wire or Credit Card (+4.9% for credit)
  • Dealer type: Full Time & Licensed Second Hand Watch Dealer
Posted at
Mar 15, 2026, 11:26 PM
Active
[WTS] Rolex Datejust 31mm Pink VI Roman Hidden Clasp🔥Preowned 2021, $12.3k+✈️🔥

Rolex Datejust 31mm Pink VI Roman Hidden Clasp🔥Preowned 2021, $12.3k+✈️🔥

Rolex - 278274 · $12,300
A preowned Rolex Datejust 31mm Pink VI Roman Hidden Clasp from 2021, featuring a hidden clasp and sold with its original box and card. The watch is part of a larger collection available for viewing on the seller's website or Instagram.

  • Condition: Preowned
  • Dimensions: 31mm diameter
  • Shipping: $85 for US States, tariffs/duties handled by seller
Posted at
Mar 14, 2026, 12:27 AM
Active
[WTS] Rolex Datejust 31 Two-Tone Black Roman Dial 178241 — Like New Condition, Watch Only

Rolex Datejust 31 Two-Tone Black Roman Dial 178241 — Like New Condition, Watch Only

Rolex - 178241 · $9,750
The Rolex Datejust 31 blends classic elegance with everyday versatility, featuring a striking black dial with Roman numerals set against a warm Everose Rolesor case and bracelet. The 31mm case offers a refined presence on the wrist, while the smooth bezel keeps the look clean and timeless.

  • Condition: Like new condition
  • Bracelet length: short by two links
  • Case dimensions: 31mm diameter, 37mm lug to lug, 11mm thick
Posted at
Mar 13, 2026, 9:31 AM
Active
[WTS] Rolex Datejust 31mm Midsize 68273 18K Yellow Gold Stainless Steel!

Rolex Datejust 31mm Midsize 68273 18K Yellow Gold Stainless Steel!

Rolex - 68273 · $5,600
This listing appears to be incomplete as it only provides a title and additional details section without any description of the watch.

  • Material: 18K Yellow Gold and Stainless Steel
Posted at
Mar 11, 2026, 4:00 PM
Active
[WTS] Rolex Datejust 31mm Pink on Jubilee with box and papers

Rolex Datejust 31mm Pink on Jubilee with box and papers

Rolex - 278274 · $12,000
This Rolex Datejust 31mm Pink features a stunning pink dial that transforms under different lighting conditions, paired with a fluted white gold bezel and Jubilee bracelet. It's dated March 2021 and comes with all original boxes and papers.

  • Condition: Excellent with little to no scratches
  • Size: 31mm diameter
  • Year: 2021
Posted at
Mar 9, 2026, 11:13 AM
Active
[WTS] Rolex Datejust 31 278273 Olive Green Diamond Dial BOXES!

Rolex Datejust 31 278273 Olive Green Diamond Dial BOXES!

Rolex - 278273-0030 · $15,500
This beautiful timepiece is a Rolex Datejust 31 in olive green diamond dial, featuring an automatic movement and a 100m water resistance.

  • Condition: Pre-owned with typical cosmetic throughout the case and bracelet
  • Band material: Stainless Steel and 18K Yellow Gold
  • Case diameter: 31mm
  • Movement type: Automatic
Posted at
Mar 6, 2026, 11:46 AM
Active