Rolex Datejust 31 Datejust 31 Stainless Steel Fluted / Jubilee / Blue - Floral

Reference 278274-0036

About this watch

The Rolex Datejust 31, specifically the model 278274-0036, is a stunning example of the brand's enduring elegance and meticulous craftsmanship. This watch combines timeless style with modern technology, making it a coveted piece for both collectors and casual wearers alike. The case of the Datejust 31 is round, measuring a comfortable 31.00 mm in diameter. The stunning blue floral dial is not just eye-catching; it tells a story of elegance and sophistication. At the heart of the Datejust 31 is the Rolex caliber 2236, an automatic movement that exemplifies Rolex's dedication to precision and reliability. This movement is entirely manufactured by Rolex and is known for its peerless accuracy. With a power reserve of 55 hours and a frequency of 28,800 vibrations per hour, this watch ensures that you鈥檒l always be on time. The Datejust 31 isn鈥檛 just a pretty face; it鈥檚 also functional. The date display is conveniently positioned at 3 o'clock, allowing for easy reading. With a water resistance of up to 100 meters, this watch is not just meant for dry land. Whether you鈥檙e splashing in the pool or caught in a rain shower, the Datejust 31 can handle it, giving you peace of mind and versatility.
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MSRP: $8,450
Market Price: $10,808

Key Features

  • Rolex caliber 2236 automatic movement
  • Stainless Steel case with White Gold accents
  • Sapphire crystal glass for scratch resistance

Specifications

Brand
Rolex
Family
Datejust 31
Model
Datejust 31 Stainless Steel Fluted / Jubilee / Blue - Floral
Reference
278274-0036
Movement
2236
Movement Features
  • Hours, Minutes, Seconds
  • Date
  • Chronometer
Case
31mm
Dial Color
Blue
Crystal
Sapphire
Water Resistance
100

Current Listings

[WTS] Rolex Datejust 31mm 10PT Diamond馃敟AMAZING FIND , $8300 +Shipping馃敟

Rolex Datejust 31mm 10PT Diamond馃敟AMAZING FIND , $8300 +Shipping馃敟

Rolex - 68273 $8,300
A Rolex Datejust 31mm in excellent condition is being sold. The watch has a tight band and comes with various items, as shown in the pictures.

  • Condition: Amazing condition
  • Shipping: included in the price
  • Payment: wire or credit card (+4.9% fee)
  • Transactions: 200+ successful transactions on Reddit
Posted at
Jan 25, 2026, 7:21 AM
Active
[WTS] Brand New Rolex Datejust 31 w/ Mint Green Dial [ Ref. 278274 ]

Brand New Rolex Datejust 31 w/ Mint Green Dial [ Ref. 278274 ]

Rolex - 278274 $13,300
This listing is for a brand new Rolex Datejust 31 with mint green dial, featuring a jubilee bracelet and fluted bezel.

  • Condition: Brand new, unworn
  • Bracelet type: Jubilee bracelet
  • Bezel type: Fluted bezel
Posted at
Jan 19, 2026, 8:18 PM
Active
[WTS] Brand New Rolex Datejust 31 w/ White Roman Dial [ Ref. 278274 ]

Brand New Rolex Datejust 31 w/ White Roman Dial [ Ref. 278274 ]

Rolex - 278274 $12,900
A brand new Rolex Datejust 31 with a white Roman dial and jubilee bracelet is being sold. The watch comes as a full set with various accessories including the Rolex green box.

  • Condition: Brand new, unworn
  • Case size: 31mm
  • Bracelet type: Jubilee
Posted at
Jan 18, 2026, 5:56 PM
Active
Rolex Datejust 31- Rose Gold- Chocolate Dial- 278275

Rolex Datejust 31- Rose Gold- Chocolate Dial- 278275

Rolex - 278275 $30,000
This Rolex Datejust 31mm features a rose gold case with a chocolate dial and six diamonds. The watch comes with a green box, pamphlets, and a warranty card from December 2022, as well as a balance of factory warranty.

  • Condition: Excellent preowned
  • Case material: Rose Gold
  • Diameter: 31mm
  • Diamonds: VI
Posted at
Apr 7, 2025, 4:34 PM
Active
Rolex Datejust 31 Diamond Bezel - 278381 - Silver Diamond  - Two Tone  - 31mm

Rolex Datejust 31 Diamond Bezel - 278381 - Silver Diamond - Two Tone - 31mm

Rolex - 278381RBR $18,895
This Rolex Datejust 31 features a silver diamond dial and a two-tone rose gold bezel. It has a 31mm case size and an automatic movement with date functionality.

  • Condition: Pre-Owned - Mint Grade
  • Case material: Two Tone Rose Gold
  • Diameter: 31mm
  • Bracelet type: Oyster w. EZ Link
Posted at
Apr 3, 2025, 10:36 PM
Active
Rolex Datejust 31  - 278271 - Rose Roman - Steel & Rose Gold - 31mm - Like New

Rolex Datejust 31 - 278271 - Rose Roman - Steel & Rose Gold - 31mm - Like New

Rolex - 278271 $11,895
This Rolex Datejust 31 features a rose Roman dial and is made from stainless steel and rose gold, measuring 31mm in size. It's an automatic-date watch with a jubilee bracelet.

  • Condition: Pre-Owned - Like New
  • Case size: 31mm
  • Dial type: Rose Roman
  • Bracelet type: Jubilee
Posted at
Mar 26, 2025, 8:25 PM
Active
Rolex Datejust 31 Green Flutted Jubilee 278274 Complete 2023

Rolex Datejust 31 Green Flutted Jubilee 278274 Complete 2023

Rolex - 278274 $9,750
A Rolex Datejust 31 watch with a green dial and flutted bezel, featuring a Jubilee bracelet and accompanied by original box, books, links, white tag, and warranty card.

  • Condition: mint condition
  • Bracelet length: Jubilee bracelet
Posted at
Mar 7, 2025, 4:29 PM
Active
ROLEX Midsize 68273 White dial Datejust 31MM

ROLEX Midsize 68273 White dial Datejust 31MM

ROLEX - 68273 $5,899
The Rolex 68273 is a midsize Datejust watch with a white dial and Roman numerals, featuring an 18K gold/stainless steel case design measuring 31MM in diameter.

  • Condition: pre-owned
  • Case material: 18K gold/Stainless Steel
  • Case size: 31MM
  • Dial color: White
Posted at
Mar 7, 2025, 10:25 AM
Active