Rolex Datejust 31 Datejust 31 Stainless Steel Fluted / Jubilee / Aubergine - Roman

Reference 278274-0026

About this watch

The Rolex Datejust 31 is a perfect marriage of style and substance. Renowned for its craftsmanship and timeless designs, this luxury watch embodies the essence of elegance. The stunning Aubergine dial with sunburst finish is a showstopper, paired with the Fluted bezel to create a truly luxurious look. The Jubilee bracelet adds comfort and sophistication, while the reliable Rolex caliber 2236 movement delivers exceptional precision. With its date display, water resistance up to 100 meters, and versatility for any occasion, this watch checks all the boxes for someone in the market for a luxury timepiece. Whether you're dressing up or heading out for a casual brunch, the Datejust 31 is truly a watch for all seasons.
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MSRP: $8,450
Market Price: $10,808

Key Features

  • Rolex caliber 2236 self-winding mechanical movement
  • Sapphire crystal with Cyclops lens magnification
  • Water-resistant up to 100 meters (330 feet)
  • Date display at 3 o'clock through window
  • Jubilee bracelet with interlocking links for comfort and sophistication
  • Stunning Aubergine dial with sunburst finish
  • Fluted bezel adding a touch of luxury

Specifications

Brand
Rolex
Family
Datejust 31
Model
Datejust 31 Stainless Steel Fluted / Jubilee / Aubergine - Roman
Reference
278274-0026
Movement
2236
Movement Features
  • Hours, Minutes, Seconds
  • Date
  • Chronometer
Case
31mm
Dial Color
Purple
Crystal
Sapphire
Water Resistance
100

Current Listings

[WTS] 2026 Rolex Datejust 31, Mint Green Dial 278274 — Brand New Condition, Box & Papers

2026 Rolex Datejust 31, Mint Green Dial 278274 — Brand New Condition, Box & Papers

Rolex - 278274 · $14,000
The Rolex Datejust 31 blends classic elegance with a fresh modern aesthetic, featuring a vibrant mint green dial. It has a stainless steel case and Jubilee bracelet, providing a refined yet versatile look.

  • Condition: Brand new condition
  • Case size diameter: 31mm
  • Lug to lug length: 37mm
  • Thickness: 10.7mm
Posted at
May 14, 2026, 9:02 AM
Active
[WTS] Rolex Datejust 31 Two-Tone Black Roman Dial 178241 — Like New Condition, Watch Only

Rolex Datejust 31 Two-Tone Black Roman Dial 178241 — Like New Condition, Watch Only

Rolex - 178241 · $9,750
The Rolex Datejust 31 features a black dial with Roman numerals set against an Everose Rolesor case and bracelet, offering classic elegance with everyday versatility.

  • Condition: Like new condition
  • Case size: 31mm diameter
  • Lug to lug length: 37mm
  • Thickness: 11mm
Posted at
May 8, 2026, 9:38 AM
Active
[WTS] Rolex Datejust 31 Two-Tone Black Roman Dial 178241 — Like New Condition, Watch Only

Rolex Datejust 31 Two-Tone Black Roman Dial 178241 — Like New Condition, Watch Only

Rolex - 178241 · $9,750
The Rolex Datejust 31 features a black dial with Roman numerals set against an Everose Rolesor case and bracelet. It has a refined presence on the wrist with a smooth bezel.

  • Condition: Like new
  • Case size: 31mm diameter
  • Lug to lug length: 37mm
  • Thickness: 11mm
Posted at
May 1, 2026, 9:37 AM
Active
Rolex Datejust 31- Rose Gold- Chocolate Dial- 278275

Rolex Datejust 31- Rose Gold- Chocolate Dial- 278275

Rolex - 278275 · $30,000
This Rolex Datejust 31mm features a rose gold case with a chocolate dial and six diamonds. The watch comes with a green box, pamphlets, and a warranty card from December 2022, as well as a balance of factory warranty.

  • Condition: Excellent preowned
  • Case material: Rose Gold
  • Diameter: 31mm
  • Diamonds: VI
Posted at
Apr 7, 2025, 4:34 PM
Active
Rolex Datejust 31 Diamond Bezel - 278381 - Silver Diamond  - Two Tone  - 31mm

Rolex Datejust 31 Diamond Bezel - 278381 - Silver Diamond - Two Tone - 31mm

Rolex - 278381RBR · $18,895
This Rolex Datejust 31 features a silver diamond dial and a two-tone rose gold bezel. It has a 31mm case size and an automatic movement with date functionality.

  • Condition: Pre-Owned - Mint Grade
  • Case material: Two Tone Rose Gold
  • Diameter: 31mm
  • Bracelet type: Oyster w. EZ Link
Posted at
Apr 3, 2025, 10:36 PM
Active
Rolex Datejust 31  - 278271 - Rose Roman - Steel & Rose Gold - 31mm - Like New

Rolex Datejust 31 - 278271 - Rose Roman - Steel & Rose Gold - 31mm - Like New

Rolex - 278271 · $11,895
This Rolex Datejust 31 features a rose Roman dial and is made from stainless steel and rose gold, measuring 31mm in size. It's an automatic-date watch with a jubilee bracelet.

  • Condition: Pre-Owned - Like New
  • Case size: 31mm
  • Dial type: Rose Roman
  • Bracelet type: Jubilee
Posted at
Mar 26, 2025, 8:25 PM
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Rolex Datejust 31 Green Flutted Jubilee 278274 Complete 2023

Rolex Datejust 31 Green Flutted Jubilee 278274 Complete 2023

Rolex - 278274 · $9,750
A Rolex Datejust 31 watch with a green dial and flutted bezel, featuring a Jubilee bracelet and accompanied by original box, books, links, white tag, and warranty card.

  • Condition: mint condition
  • Bracelet length: Jubilee bracelet
Posted at
Mar 7, 2025, 4:29 PM
Active
ROLEX Midsize 68273 White dial Datejust 31MM

ROLEX Midsize 68273 White dial Datejust 31MM

ROLEX - 68273 · $5,899
The Rolex 68273 is a midsize Datejust watch with a white dial and Roman numerals, featuring an 18K gold/stainless steel case design measuring 31MM in diameter.

  • Condition: pre-owned
  • Case material: 18K gold/Stainless Steel
  • Case size: 31MM
  • Dial color: White
Posted at
Mar 7, 2025, 10:25 AM
Active
Tight Bracelet 1989 ROLEX 68278 Datejust 31mm 18K Yellow Gold

Tight Bracelet 1989 ROLEX 68278 Datejust 31mm 18K Yellow Gold

ROLEX - 68278 · $12,950
A 1989 ROLEX Datejust in 18K Yellow Gold, featuring a champagne dial and presidential bracelet.

  • Condition: Excellent
  • Case size: 31mm diameter
  • Wrist size: 6 1/2 inches
  • Material: 18K Yellow Gold
Posted at
Feb 25, 2025, 9:17 PM
Active