Rolex Datejust 31 Datejust 31 Stainless Steel Fluted / Jubilee / Aubergine - Roman

Reference 278274-0026

About this watch

The Rolex Datejust 31 is a perfect marriage of style and substance. Renowned for its craftsmanship and timeless designs, this luxury watch embodies the essence of elegance. The stunning Aubergine dial with sunburst finish is a showstopper, paired with the Fluted bezel to create a truly luxurious look. The Jubilee bracelet adds comfort and sophistication, while the reliable Rolex caliber 2236 movement delivers exceptional precision. With its date display, water resistance up to 100 meters, and versatility for any occasion, this watch checks all the boxes for someone in the market for a luxury timepiece. Whether you're dressing up or heading out for a casual brunch, the Datejust 31 is truly a watch for all seasons.
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MSRP: $8,450
Market Price: $10,808

Key Features

  • Rolex caliber 2236 self-winding mechanical movement
  • Sapphire crystal with Cyclops lens magnification
  • Water-resistant up to 100 meters (330 feet)
  • Date display at 3 o'clock through window
  • Jubilee bracelet with interlocking links for comfort and sophistication
  • Stunning Aubergine dial with sunburst finish
  • Fluted bezel adding a touch of luxury

Specifications

Brand
Rolex
Family
Datejust 31
Model
Datejust 31 Stainless Steel Fluted / Jubilee / Aubergine - Roman
Reference
278274-0026
Movement
2236
Movement Features
  • Hours, Minutes, Seconds
  • Date
  • Chronometer
Case
31mm
Dial Color
Purple
Crystal
Sapphire
Water Resistance
100

Current Listings

[WTS] Brand New Rolex Datejust 31 w/ Mother of Pearl Diamonds Dial [ Ref. 278274 ]

Brand New Rolex Datejust 31 w/ Mother of Pearl Diamonds Dial [ Ref. 278274 ]

Rolex - 278274 · $16,700
This is a brand new Rolex Datejust 31 with mother of pearl diamonds dial. It comes as a full set, including the Rolex green box and all necessary documentation.

  • Condition: Brand new, unworn
  • Case Size: 31mm diameter
  • Bracelet Type: Jubilee bracelet
Posted at
Mar 16, 2026, 2:44 PM
Active
[WTS] Rolex Datejust 31mm Black Roman Dial 🔥Brand New 9/2025, $11.9k+✈️🔥

Rolex Datejust 31mm Black Roman Dial 🔥Brand New 9/2025, $11.9k+✈️🔥

Rolex - 278274 · $11,900
A Brand New Rolex Datejust in a 31mm case size with a Black Roman dial.

  • Condition: Brand New
  • Shipping Cost Us States: 85
  • Payment Methods: Wire or Credit Card (+4.9%)
  • Authenticity Guarantee: Authenticity & Trust is of utmost importance to us
Posted at
Mar 15, 2026, 11:27 PM
Active
[WTS] Rolex Datejust 31mm Grey Roman 🔥Brand New 3/2026, $12.7k+✈️🔥

Rolex Datejust 31mm Grey Roman 🔥Brand New 3/2026, $12.7k+✈️🔥

This Rolex Datejust is a brand new timepiece with a grey Roman dial, featuring a 31mm case size. It comes complete with its original box and card.

  • Condition: Brand New
  • Shipping cost usa: $85
  • Payment methods: Wire or Credit Card (+4.9% for credit)
  • Dealer type: Full Time & Licensed Second Hand Watch Dealer
Posted at
Mar 15, 2026, 11:26 PM
Active
[WTS] Rolex Datejust 31mm Pink VI Roman Hidden Clasp🔥Preowned 2021, $12.3k+✈️🔥

Rolex Datejust 31mm Pink VI Roman Hidden Clasp🔥Preowned 2021, $12.3k+✈️🔥

Rolex - 278274 · $12,300
A preowned Rolex Datejust 31mm Pink VI Roman Hidden Clasp from 2021, featuring a hidden clasp and sold with its original box and card. The watch is part of a larger collection available for viewing on the seller's website or Instagram.

  • Condition: Preowned
  • Dimensions: 31mm diameter
  • Shipping: $85 for US States, tariffs/duties handled by seller
Posted at
Mar 14, 2026, 12:27 AM
Active
[WTS] Rolex Datejust 31 Two-Tone Black Roman Dial 178241 — Like New Condition, Watch Only

Rolex Datejust 31 Two-Tone Black Roman Dial 178241 — Like New Condition, Watch Only

Rolex - 178241 · $9,750
The Rolex Datejust 31 blends classic elegance with everyday versatility, featuring a striking black dial with Roman numerals set against a warm Everose Rolesor case and bracelet. The 31mm case offers a refined presence on the wrist, while the smooth bezel keeps the look clean and timeless.

  • Condition: Like new condition
  • Bracelet length: short by two links
  • Case dimensions: 31mm diameter, 37mm lug to lug, 11mm thick
Posted at
Mar 13, 2026, 9:31 AM
Active
[WTS] Rolex Datejust 31mm Midsize 68273 18K Yellow Gold Stainless Steel!

Rolex Datejust 31mm Midsize 68273 18K Yellow Gold Stainless Steel!

Rolex - 68273 · $5,600
This listing appears to be incomplete as it only provides a title and additional details section without any description of the watch.

  • Material: 18K Yellow Gold and Stainless Steel
Posted at
Mar 11, 2026, 4:00 PM
Active
[WTS] Rolex Datejust 31mm Pink on Jubilee with box and papers

Rolex Datejust 31mm Pink on Jubilee with box and papers

Rolex - 278274 · $12,000
This Rolex Datejust 31mm Pink features a stunning pink dial that transforms under different lighting conditions, paired with a fluted white gold bezel and Jubilee bracelet. It's dated March 2021 and comes with all original boxes and papers.

  • Condition: Excellent with little to no scratches
  • Size: 31mm diameter
  • Year: 2021
Posted at
Mar 9, 2026, 11:13 AM
Active
[WTS] Rolex Datejust 31 278273 Olive Green Diamond Dial BOXES!

Rolex Datejust 31 278273 Olive Green Diamond Dial BOXES!

Rolex - 278273-0030 · $15,500
This beautiful timepiece is a Rolex Datejust 31 in olive green diamond dial, featuring an automatic movement and a 100m water resistance.

  • Condition: Pre-owned with typical cosmetic throughout the case and bracelet
  • Band material: Stainless Steel and 18K Yellow Gold
  • Case diameter: 31mm
  • Movement type: Automatic
Posted at
Mar 6, 2026, 11:46 AM
Active