Rolex Datejust 31 Datejust 31 Stainless Steel Domed Diamond / Jubilee / Aubergine - Roman
Reference 278344rbr-0028
About this watch
The Rolex Datejust 31, particularly the model 278344rbr-0028, is a standout piece in the Datejust family. It embodies the perfect blend of elegance and performance. With a robust yet refined design, this watch is not just a timekeeper; it’s a statement. The stunning aubergine sunburst dial catches the light beautifully, displaying a rich purple hue that transitions effortlessly depending on the angle. This striking color, paired with sparkling diamond hour markers, instantly elevates the watch’s status from functional accessory to a piece of wearable art. Rolex is known for its meticulous attention to detail, and this model is no different. The Roman numeral indexes add a classic touch, while the stick hands ensure legibility. The combination of these elements creates a harmonious balance between sophistication and practicality. At the heart of the Datejust 31 lies the Rolex caliber 2236, a self-winding mechanical movement that is a marvel of modern engineering. This certified Swiss chronometer boasts a remarkable power reserve of 55 hours and features a Syloxi hairspring made from silicon, making it less susceptible to magnetic fields and enhancing its overall accuracy. The Datejust 31 also features a Jubilee bracelet, known for its comfort and flexibility, which fits snugly on the wrist. With a water resistance of up to 100 meters, this watch is versatile enough for swimming and snorkeling. One of the best things about the Rolex Datejust 31 is its versatility, making it an excellent investment for anyone looking to elevate their style.
Key Features
- Rolex caliber 2236 self-winding mechanical movement
- Certified Swiss chronometer with 55-hour power reserve
- Syloxi hairspring made from silicon for improved accuracy
- Jubilee bracelet for comfort and flexibility
- Water resistance up to 100 meters
- Aubergine sunburst dial with sparkling diamond hour markers
- Roman numeral indexes and stick hands for legibility
Specifications
- Brand
- Rolex
- Family
- Datejust 31
- Model
- Datejust 31 Stainless Steel Domed Diamond / Jubilee / Aubergine - Roman
- Reference
- 278344rbr-0028
- Movement
- 2236
- Movement Features
-
- Hours, Minutes, Seconds
- Date
- Chronometer
- Case
- 31mm
- Dial Color
- Purple
- Crystal
- Sapphire
- Water Resistance
- 100
Current Listings
Tight Bracelet 1989 ROLEX 68278 Datejust 31mm 18K Yellow Gold
A 1989 ROLEX Datejust in 18K Yellow Gold, featuring a champagne dial and presidential bracelet.
- Condition: Excellent
- Case size: 31mm diameter
- Wrist size: 6 1/2 inches
- Material: 18K Yellow Gold
✦ Rolex 68273 Datejust 31mm Steel Yellow Gold White Diamond Dial Jubilee ✦
A 31mm stainless steel Rolex Datejust with yellow gold accents and a white diamond dial, produced in 1996. The watch shows signs of wear but is still in good condition.
- Condition: Used (Good)
- Case Diameter: 31mm
- Movement Type: Automatic
- Water Resistance: 10 ATM

Rolex Ladies Datejust 31MM 178273 Midsize Diamond Dial.
This is a ladies' Rolex Datejust with a diamond dial and 31MM case size.
- Condition: Excellent
- Case size: 31MM
- Dial material: Diamond
- Includes: boxes, books, tags, warranty card

Rolex Ladies Datejust 31MM 178273 Midsize Diamond Dial.
This Rolex Ladies Datejust is a 31MM watch featuring a midsize diamond dial.
- Condition: Excellent condition
- Case size: 31mm diameter
- Gender: Ladies

2023 Rolex Datejust 31mm 278275 Rose Gold Presidential Rose Diamond Dial
This is a 2023 Rolex Datejust 31mm with a Rose Gold Presidential Rose Diamond Dial. It features a 7.0inch wrist size and includes original Double Rolex boxed, box and papers, warranty card dated 2023, and more.
- Condition: Excellent overall condition
- Warranty Length: 5 years
- Original Boxes: true
- Box Contents: Original Double Rolex boxed,Box and Papers - Yes,Warranty card dated 2023,Manual & Warranty booklets,Green and White Hang Tags included

BNIB Rolex 278274 DATEJUST 31 FLUTED BEZEL MINT GREEN DIAL 2025 FULL SET
A brand new in box Rolex Datejust Midsize Stainless Steel watch with a mint green dial and fluted bezel, purchased from an authorized dealer in 2025.
- Case size: 31mm
- Bezel material: 18K White Gold
- Bracelet type: Oyster Bracelet

Rolex Ladies Datejust 31MM 178273 Midsize Diamond Dial.
This Rolex Ladies Datejust is a 31MM model with a diamond dial, featuring boxes, books, tags, and warranty card.
- Condition: Excellent condition
- Case size: 31MM

Rolex Datejust 31 Platinum Glacier Dial 178246
The listing features a Rolex Datejust 31 with a platinum case and glacier dial. The watch is described as "absolutely stunning" and complete with an M serial number.
- Condition: Used, needs servicing and polishing
- Serial: M
- Crystal condition: has small marks
- Needs service: true