Rolex Datejust 31 Datejust 31 Stainless Steel Domed Diamond / Jubilee / Aubergine - Roman

Reference 278344rbr-0028

About this watch

The Rolex Datejust 31, particularly the model 278344rbr-0028, is a standout piece in the Datejust family. It embodies the perfect blend of elegance and performance. With a robust yet refined design, this watch is not just a timekeeper; it鈥檚 a statement. The stunning aubergine sunburst dial catches the light beautifully, displaying a rich purple hue that transitions effortlessly depending on the angle. This striking color, paired with sparkling diamond hour markers, instantly elevates the watch鈥檚 status from functional accessory to a piece of wearable art. Rolex is known for its meticulous attention to detail, and this model is no different. The Roman numeral indexes add a classic touch, while the stick hands ensure legibility. The combination of these elements creates a harmonious balance between sophistication and practicality. At the heart of the Datejust 31 lies the Rolex caliber 2236, a self-winding mechanical movement that is a marvel of modern engineering. This certified Swiss chronometer boasts a remarkable power reserve of 55 hours and features a Syloxi hairspring made from silicon, making it less susceptible to magnetic fields and enhancing its overall accuracy. The Datejust 31 also features a Jubilee bracelet, known for its comfort and flexibility, which fits snugly on the wrist. With a water resistance of up to 100 meters, this watch is versatile enough for swimming and snorkeling. One of the best things about the Rolex Datejust 31 is its versatility, making it an excellent investment for anyone looking to elevate their style.
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MSRP: $11,850
Market Price: $13,418

Key Features

  • Rolex caliber 2236 self-winding mechanical movement
  • Certified Swiss chronometer with 55-hour power reserve
  • Syloxi hairspring made from silicon for improved accuracy
  • Jubilee bracelet for comfort and flexibility
  • Water resistance up to 100 meters
  • Aubergine sunburst dial with sparkling diamond hour markers
  • Roman numeral indexes and stick hands for legibility

Specifications

Brand
Rolex
Family
Datejust 31
Model
Datejust 31 Stainless Steel Domed Diamond / Jubilee / Aubergine - Roman
Reference
278344rbr-0028
Movement
2236
Movement Features
  • Hours, Minutes, Seconds
  • Date
  • Chronometer
Case
31mm
Dial Color
Purple
Crystal
Sapphire
Water Resistance
100

Current Listings

[WTS] NEW 2025 Rolex Lady Datejust 31mm 278274 Stainless Steel Jubilee Pink Roman Numeral Dial - $13,000

NEW 2025 Rolex Lady Datejust 31mm 278274 Stainless Steel Jubilee Pink Roman Numeral Dial - $13,000

Rolex - 278274 $13,000
2025 Rolex Lady Datejust 31mm with stainless steel Jubilee band and pink Roman numeral dial.

  • Condition: New
  • Diameter: 31mm
Posted at
Jul 24, 2025, 10:29 AM
Active
2025 Rolex Datejust 31 278273 Silver Diamond Dial BOXES/PAPERS!

2025 Rolex Datejust 31 278273 Silver Diamond Dial BOXES/PAPERS!

Rolex - 278273 $18,500.002
This beautiful timepiece comes brand new complete with outer and inner green boxes, instruction manuals, hangtags, and original warranty card. The watch is in brand new condition and was not sized at time of purchase.

  • Condition: Brand new
  • Case diameter: 31mm
  • Water resistance: 100 Meters
  • Power reserve: 55 Hours
Posted at
Jul 23, 2025, 1:41 AM
Active
[WTS] Rolex Ladies Datejust 31mm Ref:278273 Box & Card

Rolex Ladies Datejust 31mm Ref:278273 Box & Card

Rolex - 278273 $1,500,000
This is a unique Rolex Datejust reference 278273 with a green, diamond floral dial and fluted bezel on an oyster bracelet. The watch is still stickered and comes complete with box, papers, booklets, and tags.

  • Condition: Brand new, unworn
  • Diameter: 31mm
Posted at
Jul 22, 2025, 6:50 PM
Active
Rolex Datejust 31- Rose Gold- Chocolate Dial- 278275

Rolex Datejust 31- Rose Gold- Chocolate Dial- 278275

Rolex - 278275 $30,000
This Rolex Datejust 31mm features a rose gold case with a chocolate dial and six diamonds. The watch comes with a green box, pamphlets, and a warranty card from December 2022, as well as a balance of factory warranty.

  • Condition: Excellent preowned
  • Case material: Rose Gold
  • Diameter: 31mm
  • Diamonds: VI
Posted at
Apr 7, 2025, 4:34 PM
Active
Rolex Datejust 31 Diamond Bezel - 278381 - Silver Diamond  - Two Tone  - 31mm

Rolex Datejust 31 Diamond Bezel - 278381 - Silver Diamond - Two Tone - 31mm

Rolex - 278381RBR $18,895
This Rolex Datejust 31 features a silver diamond dial and a two-tone rose gold bezel. It has a 31mm case size and an automatic movement with date functionality.

  • Condition: Pre-Owned - Mint Grade
  • Case material: Two Tone Rose Gold
  • Diameter: 31mm
  • Bracelet type: Oyster w. EZ Link
Posted at
Apr 3, 2025, 10:36 PM
Active
Rolex Datejust 31  - 278271 - Rose Roman - Steel & Rose Gold - 31mm - Like New

Rolex Datejust 31 - 278271 - Rose Roman - Steel & Rose Gold - 31mm - Like New

Rolex - 278271 $11,895
This Rolex Datejust 31 features a rose Roman dial and is made from stainless steel and rose gold, measuring 31mm in size. It's an automatic-date watch with a jubilee bracelet.

  • Condition: Pre-Owned - Like New
  • Case size: 31mm
  • Dial type: Rose Roman
  • Bracelet type: Jubilee
Posted at
Mar 26, 2025, 8:25 PM
Active
Rolex Datejust 31 Green Flutted Jubilee 278274 Complete 2023

Rolex Datejust 31 Green Flutted Jubilee 278274 Complete 2023

Rolex - 278274 $9,750
A Rolex Datejust 31 watch with a green dial and flutted bezel, featuring a Jubilee bracelet and accompanied by original box, books, links, white tag, and warranty card.

  • Condition: mint condition
  • Bracelet length: Jubilee bracelet
Posted at
Mar 7, 2025, 4:29 PM
Active
ROLEX Midsize 68273 White dial Datejust 31MM

ROLEX Midsize 68273 White dial Datejust 31MM

ROLEX - 68273 $5,899
The Rolex 68273 is a midsize Datejust watch with a white dial and Roman numerals, featuring an 18K gold/stainless steel case design measuring 31MM in diameter.

  • Condition: pre-owned
  • Case material: 18K gold/Stainless Steel
  • Case size: 31MM
  • Dial color: White
Posted at
Mar 7, 2025, 10:25 AM
Active