TAG Heuer

Since 1860, TAG Heuer has been at the forefront of sports timing and chronograph innovation. Their legendary Carrera collection, created by Jack Heuer in 1963, revolutionized chronograph legibility, while the Monaco became iconic as the first square automatic chronograph. The brand pioneered numerous innovations in precision timing, including the Mikrograph capable of measuring 1/100th of a second. Their modern collections combine this racing heritage with cutting-edge technology, from their Connected smartwatch to sophisticated mechanical chronographs. Each timepiece demonstrates their commitment to precision timing and avant-garde design.