Rolex Datejust 31 Datejust 31 Yellow Gold Fluted / President / Champagne Floral

Reference 178278-0119

About this watch

When it comes to luxury watches, few brands evoke the same level of admiration and prestige as Rolex. The Rolex 178278-0119 Datejust 31 stands out for its exquisite craftsmanship and stunning aesthetics. This watch, nicknamed the 'Floral,' has captured hearts with its champagne floral dial and classic yellow gold finish. With a sunburst finish, it captures light beautifully, creating an interplay of shades that draws you in. The floral pattern adds a unique touch, setting it apart from more traditional dials. There are no hour markers, giving the watch a clean and minimalist look, allowing the wearer to appreciate the dial's intricate beauty without distraction. At the heart of the Datejust 31 is the Rolex caliber 2235, a self-winding mechanical movement that showcases Rolex’s dedication to quality. This movement is entirely developed and manufactured by Rolex, ensuring each component meets the highest standards. The watch offers an impressive 48-hour power reserve, allowing you to wear it without worrying about winding it too frequently. With a frequency of 28,800 vibrations per hour, the movement operates smoothly and accurately. Plus, as part of the Oyster family, it boasts a reliable architecture that ensures durability and performance under various conditions. The Datejust 31 is not just a pretty face; it's built to last. The use of yellow gold in the Datejust 31 is a nod to classic luxury. This material not only enhances the aesthetic appeal but also contributes to the watch's durability. Gold is resistant to tarnishing, making it a great choice for a timepiece meant to last a lifetime.
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MSRP: $29,300
Market Price: $21,070

Key Features

  • Yellow Gold Case
  • Sapphire Crystal
  • Water Resistance 100m
  • Rolex Caliber 2235 Movement
  • 48-hour Power Reserve
  • Chronometer Certification
  • President Bracelet

Specifications

Brand
Rolex
Family
Datejust 31
Model
Datejust 31 Yellow Gold Fluted / President / Champagne Floral
Reference
178278-0119
Movement
2235
Movement Features
  • Hours, Minutes, Seconds
  • Date
  • Chronometer
Case
Yellow Gold 31mm
Crystal
Sapphire
Water Resistance
100

Current Listings

[WTS] Brand New Rolex Datejust 31 w/ White Roman Dial [ Ref. 278273 ]

Brand New Rolex Datejust 31 w/ White Roman Dial [ Ref. 278273 ]

Rolex - 278273 · $16,000
This listing is for a brand new Rolex Datejust 31 with a white Roman dial.

  • Condition: Brand new, unworn
  • Case size: 41mm diameter
  • Bracelet: Jubilee bracelet
Posted at
Dec 16, 2025, 6:26 PM
Active
[WTS] (Rolex 278288RBR ) (datejust 31mm price is 54.9K$)

(Rolex 278288RBR ) (datejust 31mm price is 54.9K$)

Rolex - 228288RBR · $54,900
Up for sale is a Rolex Date Just with a 31mm case, featuring a full paved diamond dial decorated with white mop and butterfly patterns. It's made from yellow gold.

  • Case size: 31mm
  • Location: United Arab Emirates
  • Shipping: FedEx
Posted at
Dec 16, 2025, 2:51 AM
Active
[WTS] 🌲✨Ladies Rolex Datejust 31 Silver Diamond Dial Brand New 12/2025  🌲✨

🌲✨Ladies Rolex Datejust 31 Silver Diamond Dial Brand New 12/2025 🌲✨

Rolex - 278271 · $18,500
A ladies Rolex Datejust 31 in silver with a diamond dial, featuring a two-tone Everose Gold and Oystersteel Jubilee bracelet. This is a brand new watch with all original accessories.

  • Condition: Brand New/Unworn
  • Case Size: 31mm diameter
  • Bezel Material: Everose Gold
Posted at
Dec 12, 2025, 9:23 PM
Active
[WTS] 2008 Midsize Rolex Datejust 31mm Silver Diamond Computer Dial 178274 with Card

2008 Midsize Rolex Datejust 31mm Silver Diamond Computer Dial 178274 with Card

Rolex - 178274 · $11,300
A 2008 Midsize Rolex Datejust 31mm Silver Diamond Computer Dial, featuring a stainless steel case with an aftermarket 18K white gold fluted bezel.

  • Condition: Nice preowned condition with some light scratches on the case and bracelet.
  • Case Dimensions: 31mm
  • Bezel Material: 18K White Gold
  • Band Material: Stainless Steel
Posted at
Dec 8, 2025, 8:25 PM
Active
[WTS] Rolex Datejust 31mm Two-tone “Grey Dial”|| Ref. 278241 || 2020 || Full-Set

Rolex Datejust 31mm Two-tone “Grey Dial”|| Ref. 278241 || 2020 || Full-Set

Rolex - 278241 · $11,500
This Rolex Datejust is a Two-tone model with a Grey Dial, featuring a 31mm diameter. It comes with its full set, including the box and papers.

  • Condition: Mint Condition
  • Diameter: 31mm
  • Year: 2020
  • Set: Full Set (Box & Papers)
Posted at
Dec 4, 2025, 1:30 PM
Active
Rolex Datejust 31- Rose Gold- Chocolate Dial- 278275

Rolex Datejust 31- Rose Gold- Chocolate Dial- 278275

Rolex - 278275 · $30,000
This Rolex Datejust 31mm features a rose gold case with a chocolate dial and six diamonds. The watch comes with a green box, pamphlets, and a warranty card from December 2022, as well as a balance of factory warranty.

  • Condition: Excellent preowned
  • Case material: Rose Gold
  • Diameter: 31mm
  • Diamonds: VI
Posted at
Apr 7, 2025, 4:34 PM
Active
Rolex Datejust 31 Diamond Bezel - 278381 - Silver Diamond  - Two Tone  - 31mm

Rolex Datejust 31 Diamond Bezel - 278381 - Silver Diamond - Two Tone - 31mm

Rolex - 278381RBR · $18,895
This Rolex Datejust 31 features a silver diamond dial and a two-tone rose gold bezel. It has a 31mm case size and an automatic movement with date functionality.

  • Condition: Pre-Owned - Mint Grade
  • Case material: Two Tone Rose Gold
  • Diameter: 31mm
  • Bracelet type: Oyster w. EZ Link
Posted at
Apr 3, 2025, 10:36 PM
Active
Rolex Datejust 31  - 278271 - Rose Roman - Steel & Rose Gold - 31mm - Like New

Rolex Datejust 31 - 278271 - Rose Roman - Steel & Rose Gold - 31mm - Like New

Rolex - 278271 · $11,895
This Rolex Datejust 31 features a rose Roman dial and is made from stainless steel and rose gold, measuring 31mm in size. It's an automatic-date watch with a jubilee bracelet.

  • Condition: Pre-Owned - Like New
  • Case size: 31mm
  • Dial type: Rose Roman
  • Bracelet type: Jubilee
Posted at
Mar 26, 2025, 8:25 PM
Active
Rolex Datejust 31 Green Flutted Jubilee 278274 Complete 2023

Rolex Datejust 31 Green Flutted Jubilee 278274 Complete 2023

Rolex - 278274 · $9,750
A Rolex Datejust 31 watch with a green dial and flutted bezel, featuring a Jubilee bracelet and accompanied by original box, books, links, white tag, and warranty card.

  • Condition: mint condition
  • Bracelet length: Jubilee bracelet
Posted at
Mar 7, 2025, 4:29 PM
Active