Rolex Datejust 31 Datejust 31 Yellow Gold Fluted / Oyster / White Roman

Reference 178278-0097

Rolex Datejust 31 Yellow Gold Fluted / Oyster / White Roman

About this watch

The Rolex Datejust 31 is a luxurious timepiece that embodies elegance, functionality, and timelessness. Its stunning yellow gold finish and striking Roman numeral indexes elevate its design to new heights. The watch's self-winding mechanical movement, Caliber 2235, boasts exceptional accuracy and certification as a Swiss chronometer. With a water resistance of up to 100 meters, this timepiece is not only a dress watch but also a functional companion for daily activities. The Datejust series' date functionality and cyclops lens on the crystal add to its versatility and practicality. Measuring 31 mm in diameter, this model strikes a perfect balance between boldness and understatement, making it suitable for both men and women. As an investment piece, Rolex watches tend to hold their value exceptionally well, and this Datejust 31 is no exception. Its timeless design and robust construction ensure that it will remain a sought-after piece among collectors. Whether you're dressing up or heading out for a casual lunch, this watch adapts to any occasion.

Buy Now on Jomashop

This is an affiliate link

MSRP: $29,300

Market Price: $21,070

Key Features

Yellow Gold Finish
Self-Winding Mechanical Movement (Caliber 2235)
Swiss Chronometer Certification (COSC)
Water Resistance: Up to 100 m
Date Functionality with Cyclops Lens
31 mm Diameter and 16 mm Lug Width for a Comfortable Fit
Robust Oyster Case Design for Durability

Specifications

Brand

Rolex

Family

Datejust 31

Model

Datejust 31 Yellow Gold Fluted / Oyster / White Roman

Reference

178278-0097

Movement

2235

Movement Features

Hours, Minutes, Seconds
Date
Chronometer

Case

Yellow Gold 31mm

Dial Color

White

Crystal

Sapphire

Water Resistance

100

Current Listings

Rolex Datejust 31 Two-Tone Black Roman Dial 178241 — Like New Condition, Watch Only

Rolex - 178241 · $9,750

The Rolex Datejust 31 blends classic elegance with everyday versatility, featuring a striking black dial with Roman numerals set against a warm Everose Rolesor case and bracelet.

Condition: like new
Bracelet length: short two links
Case dimensions: 31mm diameter, 37mm lug to lug, 11mm thick

Posted at

Mar 20, 2026, 9:32 AM

Active

View listing on r/WatchExchange

Brand New Rolex Datejust 31 w/ Mother of Pearl Diamonds Dial [ Ref. 278274 ]

Rolex - 278274 · $16,700

This is a brand new Rolex Datejust 31 with mother of pearl diamonds dial. It comes as a full set, including the Rolex green box and all necessary documentation.

Condition: Brand new, unworn
Case Size: 31mm diameter
Bracelet Type: Jubilee bracelet

Posted at

Mar 16, 2026, 2:44 PM

Active

View listing on r/WatchExchange

Rolex Datejust 31mm Black Roman Dial 🔥Brand New 9/2025, $11.9k+✈️🔥

Rolex - 278274 · $11,900

A Brand New Rolex Datejust in a 31mm case size with a Black Roman dial.

Condition: Brand New
Shipping Cost Us States: 85
Payment Methods: Wire or Credit Card (+4.9%)
Authenticity Guarantee: Authenticity & Trust is of utmost importance to us

Posted at

Mar 15, 2026, 11:27 PM

Active

View listing on r/WatchExchange

Rolex Datejust 31mm Grey Roman 🔥Brand New 3/2026, $12.7k+✈️🔥

Rolex - Datejust 31mm Grey Roman Ref 278274 · $12,700

This Rolex Datejust is a brand new timepiece with a grey Roman dial, featuring a 31mm case size. It comes complete with its original box and card.

Condition: Brand New
Shipping cost usa: $85
Payment methods: Wire or Credit Card (+4.9% for credit)
Dealer type: Full Time & Licensed Second Hand Watch Dealer

Posted at

Mar 15, 2026, 11:26 PM

Active

View listing on r/WatchExchange

Rolex Datejust 31mm Pink VI Roman Hidden Clasp🔥Preowned 2021, $12.3k+✈️🔥

Rolex - 278274 · $12,300

A preowned Rolex Datejust 31mm Pink VI Roman Hidden Clasp from 2021, featuring a hidden clasp and sold with its original box and card. The watch is part of a larger collection available for viewing on the seller's website or Instagram.

Condition: Preowned
Dimensions: 31mm diameter
Shipping: $85 for US States, tariffs/duties handled by seller

Posted at

Mar 14, 2026, 12:27 AM

Active

View listing on r/WatchExchange

Rolex Datejust 31 Two-Tone Black Roman Dial 178241 — Like New Condition, Watch Only

Rolex - 178241 · $9,750

The Rolex Datejust 31 blends classic elegance with everyday versatility, featuring a striking black dial with Roman numerals set against a warm Everose Rolesor case and bracelet. The 31mm case offers a refined presence on the wrist, while the smooth bezel keeps the look clean and timeless.

Condition: Like new condition
Bracelet length: short by two links
Case dimensions: 31mm diameter, 37mm lug to lug, 11mm thick

Posted at

Mar 13, 2026, 9:31 AM

Active

View listing on r/WatchExchange

Rolex Datejust 31mm Midsize 68273 18K Yellow Gold Stainless Steel!

Rolex - 68273 · $5,600

This listing appears to be incomplete as it only provides a title and additional details section without any description of the watch.

Material: 18K Yellow Gold and Stainless Steel

Posted at

Mar 11, 2026, 4:00 PM

Active

View listing on r/WatchExchange

Rolex Datejust 31- Rose Gold- Chocolate Dial- 278275

Rolex - 278275 · $30,000

This Rolex Datejust 31mm features a rose gold case with a chocolate dial and six diamonds. The watch comes with a green box, pamphlets, and a warranty card from December 2022, as well as a balance of factory warranty.

Condition: Excellent preowned
Case material: Rose Gold
Diameter: 31mm
Diamonds: VI

Posted at

Apr 7, 2025, 4:34 PM

Active

View listing on RolexForums

Rolex Datejust 31 Diamond Bezel - 278381 - Silver Diamond - Two Tone - 31mm

Rolex - 278381RBR · $18,895

This Rolex Datejust 31 features a silver diamond dial and a two-tone rose gold bezel. It has a 31mm case size and an automatic movement with date functionality.

Condition: Pre-Owned - Mint Grade
Case material: Two Tone Rose Gold
Diameter: 31mm
Bracelet type: Oyster w. EZ Link

Posted at

Apr 3, 2025, 10:36 PM

Active

View listing on RolexForums