Rolex Datejust 31 Datejust 31 Yellow Gold Fluted / Oyster / Silver Computer

Reference 178278-0031

About this watch

The Rolex Datejust 31 Yellow Gold Fluted / Oyster / Silver Computer (Model: 178278-0031) is more than just a watch; it's a symbol of achievement and elegance. With its stunning design, reliable movement, and versatility, it’s an excellent choice for anyone looking to invest in a luxury timepiece. Whether you’re treating yourself or someone special, this watch is sure to impress. The combination of gold and silver makes it a classic piece that won’t go out of style. Thanks to its certified chronometer movement, you can count on it for accurate timekeeping. Dress it up or down—this watch fits any occasion. Rolex is synonymous with quality, and the Datejust 31 is a prime example of their unmatched attention to detail. With a diameter of 31mm, it’s designed for those who prefer a more delicate watch without compromising on presence or functionality. The fluted bezel—a signature feature of Rolex—adds a stunning visual element, catching the light in a dance of reflections. The dial of the 178278-0031 is a masterpiece in itself. The silver color provides a sophisticated backdrop for the gem-set indexes, making the watch not just a timepiece but a piece of art. With a water resistance rating of 100 meters, the Datejust 31 is suitable for swimming and snorkeling, though not for diving. This feature adds to the watch’s practicality, allowing you to wear it in various situations without worry. The closed case back contributes to its durability, protecting the delicate movement from dust and water.
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MSRP: $29,300
Market Price: $21,070

Key Features

  • Yellow Gold Case
  • Rolex Caliber 2235 Movement
  • Sapphire Crystal
  • 100m Water Resistance
  • 31mm Diameter
  • Gem-Set Indexes
  • Stick Hands

Specifications

Brand
Rolex
Family
Datejust 31
Model
Datejust 31 Yellow Gold Fluted / Oyster / Silver Computer
Reference
178278-0031
Movement
2235
Movement Features
  • Hours, Minutes, Seconds
  • Date
  • Chronometer
Case
Yellow Gold 31mm
Dial Color
Silver
Crystal
Sapphire
Water Resistance
100

Current Listings

[WTS] Rolex Datejust 31 278273 Olive Green Diamond Dial BOXES!

Rolex Datejust 31 278273 Olive Green Diamond Dial BOXES!

Rolex - 278273-0030 · $15,500
This Rolex Datejust 31 features a beautiful olive green diamond dial, and comes with the inner green box, instruction manuals, and green hangtag.

  • Condition: nice pre-owned
  • Case Diameter: 31mm
  • Bezel Material: 18K Yellow Gold
  • Band Type: Stainless Steel and 18K Yellow Gold
Posted at
Dec 17, 2025, 4:01 PM
Active
[WTS] Brand New Rolex Datejust 31 w/ White Roman Dial [ Ref. 278273 ]

Brand New Rolex Datejust 31 w/ White Roman Dial [ Ref. 278273 ]

Rolex - 278273 · $16,000
This listing is for a brand new Rolex Datejust 31 with a white Roman dial.

  • Condition: Brand new, unworn
  • Case size: 41mm diameter
  • Bracelet: Jubilee bracelet
Posted at
Dec 16, 2025, 6:26 PM
Active
[WTS] (Rolex 278288RBR ) (datejust 31mm price is 54.9K$)

(Rolex 278288RBR ) (datejust 31mm price is 54.9K$)

Rolex - 228288RBR · $54,900
Up for sale is a Rolex Date Just with a 31mm case, featuring a full paved diamond dial decorated with white mop and butterfly patterns. It's made from yellow gold.

  • Case size: 31mm
  • Location: United Arab Emirates
  • Shipping: FedEx
Posted at
Dec 16, 2025, 2:51 AM
Active
Rolex Datejust 31- Rose Gold- Chocolate Dial- 278275

Rolex Datejust 31- Rose Gold- Chocolate Dial- 278275

Rolex - 278275 · $30,000
This Rolex Datejust 31mm features a rose gold case with a chocolate dial and six diamonds. The watch comes with a green box, pamphlets, and a warranty card from December 2022, as well as a balance of factory warranty.

  • Condition: Excellent preowned
  • Case material: Rose Gold
  • Diameter: 31mm
  • Diamonds: VI
Posted at
Apr 7, 2025, 4:34 PM
Active
Rolex Datejust 31 Diamond Bezel - 278381 - Silver Diamond  - Two Tone  - 31mm

Rolex Datejust 31 Diamond Bezel - 278381 - Silver Diamond - Two Tone - 31mm

Rolex - 278381RBR · $18,895
This Rolex Datejust 31 features a silver diamond dial and a two-tone rose gold bezel. It has a 31mm case size and an automatic movement with date functionality.

  • Condition: Pre-Owned - Mint Grade
  • Case material: Two Tone Rose Gold
  • Diameter: 31mm
  • Bracelet type: Oyster w. EZ Link
Posted at
Apr 3, 2025, 10:36 PM
Active
Rolex Datejust 31  - 278271 - Rose Roman - Steel & Rose Gold - 31mm - Like New

Rolex Datejust 31 - 278271 - Rose Roman - Steel & Rose Gold - 31mm - Like New

Rolex - 278271 · $11,895
This Rolex Datejust 31 features a rose Roman dial and is made from stainless steel and rose gold, measuring 31mm in size. It's an automatic-date watch with a jubilee bracelet.

  • Condition: Pre-Owned - Like New
  • Case size: 31mm
  • Dial type: Rose Roman
  • Bracelet type: Jubilee
Posted at
Mar 26, 2025, 8:25 PM
Active
Rolex Datejust 31 Green Flutted Jubilee 278274 Complete 2023

Rolex Datejust 31 Green Flutted Jubilee 278274 Complete 2023

Rolex - 278274 · $9,750
A Rolex Datejust 31 watch with a green dial and flutted bezel, featuring a Jubilee bracelet and accompanied by original box, books, links, white tag, and warranty card.

  • Condition: mint condition
  • Bracelet length: Jubilee bracelet
Posted at
Mar 7, 2025, 4:29 PM
Active
ROLEX Midsize 68273 White dial Datejust 31MM

ROLEX Midsize 68273 White dial Datejust 31MM

ROLEX - 68273 · $5,899
The Rolex 68273 is a midsize Datejust watch with a white dial and Roman numerals, featuring an 18K gold/stainless steel case design measuring 31MM in diameter.

  • Condition: pre-owned
  • Case material: 18K gold/Stainless Steel
  • Case size: 31MM
  • Dial color: White
Posted at
Mar 7, 2025, 10:25 AM
Active
Tight Bracelet 1989 ROLEX 68278 Datejust 31mm 18K Yellow Gold

Tight Bracelet 1989 ROLEX 68278 Datejust 31mm 18K Yellow Gold

ROLEX - 68278 · $12,950
A 1989 ROLEX Datejust in 18K Yellow Gold, featuring a champagne dial and presidential bracelet.

  • Condition: Excellent
  • Case size: 31mm diameter
  • Wrist size: 6 1/2 inches
  • Material: 18K Yellow Gold
Posted at
Feb 25, 2025, 9:17 PM
Active