Rolex Datejust 31 Datejust 31 White Gold Fluted / President / White

Reference 178279-0079

About this watch

The Rolex Datejust 31 White Gold Fluted / President / White (model reference 178279-0079) is a masterpiece of luxury watchmaking, marrying classic design with modern technology. This stunning piece features a luxurious white gold case, adorned with a fluted bezel and a sapphire crystal that offers exceptional scratch resistance and clarity. The dial boasts an elegant blue color, contrasted beautifully against the white gold casing, while the stick and dot indexes provide an elegant yet functional way to tell time. At its heart lies the Rolex Caliber 2235, a self-winding mechanical movement certified as a Swiss chronometer by the COSC, ensuring high precision and reliability. With a power reserve of 48 hours, this watch is perfect for everyday wear, while its water resistance of 100 meters allows you to swim or engage in activities without worrying about damaging your timepiece. The President bracelet, composed of three semi-circular links, feels incredibly comfortable on the wrist, adding to the overall luxury appeal of this watch. Whether dressing up for an event or going casual, the Datejust 31 adapts beautifully to your outfit, making it a versatile and stylish choice.
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MSRP: $30,400
Market Price: $18,735

Key Features

  • White gold case with fluted bezel
  • Sapphire crystal with exceptional scratch resistance
  • Rolex Caliber 2235 Swiss chronometer movement
  • 48-hour power reserve
  • 100-meter water resistance
  • President bracelet with semi-circular links

Specifications

Brand
Rolex
Family
Datejust 31
Model
Datejust 31 White Gold Fluted / President / White
Reference
178279-0079
Movement
2235
Movement Features
  • Hours, Minutes, Seconds
  • Date
  • Chronometer
Case
White Gold 31mm
Dial Color
Blue
Crystal
Sapphire
Water Resistance
100

Current Listings

[WTS] 2023 Rolex Datejust 31mm 278275 Rose Gold Rose Dial - $35,000

2023 Rolex Datejust 31mm 278275 Rose Gold Rose Dial - $35,000

Rolex - 278275 · $35,000
2023 Rolex Datejust 31mm in 18kt Everose Gold with a rose gold fluted bezel and rose dial, featuring a presidential bracelet.

  • Condition: Excellent
  • Case size: 31mm
  • Bracelet material: 18kt Everose Gold
  • Bezel material: 18kt Rose Gold
Posted at
Jan 7, 2026, 11:01 AM
Active
[WTS] Brand New Rolex Datejust 31 w/ Mother of Pearl Diamonds Dial [ Ref. 278274 ]

Brand New Rolex Datejust 31 w/ Mother of Pearl Diamonds Dial [ Ref. 278274 ]

Rolex - 278274 · $15,500
This brand new Rolex Datejust features a white mother of pearl diamonds dial and comes as a full set with its original accessories.

  • Condition: Brand new, unworn
  • Bracelet type: Jubilee
  • Bezel type: Fluted
Posted at
Jan 5, 2026, 11:43 AM
Active
Rolex Datejust 31- Rose Gold- Chocolate Dial- 278275

Rolex Datejust 31- Rose Gold- Chocolate Dial- 278275

Rolex - 278275 · $30,000
This Rolex Datejust 31mm features a rose gold case with a chocolate dial and six diamonds. The watch comes with a green box, pamphlets, and a warranty card from December 2022, as well as a balance of factory warranty.

  • Condition: Excellent preowned
  • Case material: Rose Gold
  • Diameter: 31mm
  • Diamonds: VI
Posted at
Apr 7, 2025, 4:34 PM
Active
Rolex Datejust 31 Diamond Bezel - 278381 - Silver Diamond  - Two Tone  - 31mm

Rolex Datejust 31 Diamond Bezel - 278381 - Silver Diamond - Two Tone - 31mm

Rolex - 278381RBR · $18,895
This Rolex Datejust 31 features a silver diamond dial and a two-tone rose gold bezel. It has a 31mm case size and an automatic movement with date functionality.

  • Condition: Pre-Owned - Mint Grade
  • Case material: Two Tone Rose Gold
  • Diameter: 31mm
  • Bracelet type: Oyster w. EZ Link
Posted at
Apr 3, 2025, 10:36 PM
Active
Rolex Datejust 31  - 278271 - Rose Roman - Steel & Rose Gold - 31mm - Like New

Rolex Datejust 31 - 278271 - Rose Roman - Steel & Rose Gold - 31mm - Like New

Rolex - 278271 · $11,895
This Rolex Datejust 31 features a rose Roman dial and is made from stainless steel and rose gold, measuring 31mm in size. It's an automatic-date watch with a jubilee bracelet.

  • Condition: Pre-Owned - Like New
  • Case size: 31mm
  • Dial type: Rose Roman
  • Bracelet type: Jubilee
Posted at
Mar 26, 2025, 8:25 PM
Active
Rolex Datejust 31 Green Flutted Jubilee 278274 Complete 2023

Rolex Datejust 31 Green Flutted Jubilee 278274 Complete 2023

Rolex - 278274 · $9,750
A Rolex Datejust 31 watch with a green dial and flutted bezel, featuring a Jubilee bracelet and accompanied by original box, books, links, white tag, and warranty card.

  • Condition: mint condition
  • Bracelet length: Jubilee bracelet
Posted at
Mar 7, 2025, 4:29 PM
Active
ROLEX Midsize 68273 White dial Datejust 31MM

ROLEX Midsize 68273 White dial Datejust 31MM

ROLEX - 68273 · $5,899
The Rolex 68273 is a midsize Datejust watch with a white dial and Roman numerals, featuring an 18K gold/stainless steel case design measuring 31MM in diameter.

  • Condition: pre-owned
  • Case material: 18K gold/Stainless Steel
  • Case size: 31MM
  • Dial color: White
Posted at
Mar 7, 2025, 10:25 AM
Active
Tight Bracelet 1989 ROLEX 68278 Datejust 31mm 18K Yellow Gold

Tight Bracelet 1989 ROLEX 68278 Datejust 31mm 18K Yellow Gold

ROLEX - 68278 · $12,950
A 1989 ROLEX Datejust in 18K Yellow Gold, featuring a champagne dial and presidential bracelet.

  • Condition: Excellent
  • Case size: 31mm diameter
  • Wrist size: 6 1/2 inches
  • Material: 18K Yellow Gold
Posted at
Feb 25, 2025, 9:17 PM
Active
✦ Rolex 68273 Datejust 31mm Steel Yellow Gold White Diamond Dial Jubilee ✦

✦ Rolex 68273 Datejust 31mm Steel Yellow Gold White Diamond Dial Jubilee ✦

Rolex - 68273 · $7,650
A 31mm stainless steel Rolex Datejust with yellow gold accents and a white diamond dial, produced in 1996. The watch shows signs of wear but is still in good condition.

  • Condition: Used (Good)
  • Case Diameter: 31mm
  • Movement Type: Automatic
  • Water Resistance: 10 ATM
Posted at
Feb 21, 2025, 4:05 PM
Active