Rolex Datejust 31 Datejust 31 White Gold Diamond / Pink - Roman

Reference 278289rbr-0016

About this watch

The Rolex Datejust 31 is a stunning example of elegance and precision, featuring a white gold construction, diamond embellishments, and a pink sunburst dial. This luxurious timepiece is powered by the innovative Rolex caliber 2236 movement, which boasts exceptional accuracy and reliability. With its high-quality materials, meticulous craftsmanship, and attention to detail, the Datejust 31 embodies everything we love about Rolex. Whether you're attending a formal event or enjoying a casual day out, this watch fits seamlessly into any scenario, making it a true wardrobe staple.
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MSRP: $49,400
Market Price: $35,147

Key Features

  • White gold construction
  • Diamond embellishments
  • Pink sunburst dial
  • Rolex caliber 2236 movement
  • 100m water resistance
  • Sapphire glass
  • Roman numeral indexes

Specifications

Brand
Rolex
Family
Datejust 31
Model
Datejust 31 White Gold Diamond / Pink - Roman
Reference
278289rbr-0016
Movement
2236
Movement Features
  • Hours, Minutes, Seconds
  • Date
  • Chronometer
Case
White Gold 31mm
Dial Color
Pink
Crystal
Sapphire
Water Resistance
100

Current Listings

[WTS] Brand New - Rolex Datejust 31mm 278274 - Pink dial with Roman markers and fluted bezel on jubilee - Full Set

Brand New - Rolex Datejust 31mm 278274 - Pink dial with Roman markers and fluted bezel on jubilee - Full Set

Rolex - 278274 · $12,900
A brand new Rolex Datejust 31mm with a pink dial and Roman markers, featuring a fluted bezel on a jubilee bracelet.

  • Condition: Brand new
  • Box: yes
  • Hang tag: yes
  • Warranty card: dated November 2025
Posted at
Nov 9, 2025, 7:57 PM
Active
[WTS] NEW 2025 Rolex Ladies Datejust 31mm 278271 Two-Tone Oyster White Dial - $14,700

NEW 2025 Rolex Ladies Datejust 31mm 278271 Two-Tone Oyster White Dial - $14,700

Rolex - 278271 · $14,700
A brand new 2025 Rolex Ladies Datejust 31mm with a two-tone Oystersteel and Everose Gold design, featuring an Oyster White dial.

  • Condition: Brand New/Unworn
  • Size: 7.5inch wrist (Full Links)
  • Material: Stainless Steel and Rose Gold
  • Warranty: 5 Year Manufacturer Warranty
Posted at
Nov 7, 2025, 5:27 PM
Active
[WTS] Rolex Datejust 31mm pink dial with Roman markers on jubilee with fluted bezel - Brand New in Box - 278274

Rolex Datejust 31mm pink dial with Roman markers on jubilee with fluted bezel - Brand New in Box - 278274

Rolex - 278274 · $13,700
A brand new, 31mm Rolex Datejust on a jubilee band with Roman markers and a fluted bezel, still in its original box.

  • Condition: Brand new in box, never worn, never sized
  • Case size: 31mm
  • Band type: jubilee
  • Bezel type: fluted
Posted at
Nov 4, 2025, 9:06 PM
Active
[WTS] 2021 Midsize Rolex Datejust 31 18K Everose & Steel Flower Dial 178341 Box & Card

2021 Midsize Rolex Datejust 31 18K Everose & Steel Flower Dial 178341 Box & Card

Rolex - 178341 · $13,875
A 2021 midsize Datejust 31 with a factory 18K Everose gold domed diamond set bezel and discontinued pinkish floral dial.

  • Condition: Very nice preowned condition with light scratches throughout the case and bracelet
  • Case dimensions: 31mm diameter
  • Band material: 18K Everose Gold & Stainless Steel Super Jubilee Bracelet
  • Max wrist size: 6.75 in
Posted at
Oct 30, 2025, 10:07 PM
Active
Rolex Datejust 31- Rose Gold- Chocolate Dial- 278275

Rolex Datejust 31- Rose Gold- Chocolate Dial- 278275

Rolex - 278275 · $30,000
This Rolex Datejust 31mm features a rose gold case with a chocolate dial and six diamonds. The watch comes with a green box, pamphlets, and a warranty card from December 2022, as well as a balance of factory warranty.

  • Condition: Excellent preowned
  • Case material: Rose Gold
  • Diameter: 31mm
  • Diamonds: VI
Posted at
Apr 7, 2025, 4:34 PM
Active
Rolex Datejust 31 Diamond Bezel - 278381 - Silver Diamond  - Two Tone  - 31mm

Rolex Datejust 31 Diamond Bezel - 278381 - Silver Diamond - Two Tone - 31mm

Rolex - 278381RBR · $18,895
This Rolex Datejust 31 features a silver diamond dial and a two-tone rose gold bezel. It has a 31mm case size and an automatic movement with date functionality.

  • Condition: Pre-Owned - Mint Grade
  • Case material: Two Tone Rose Gold
  • Diameter: 31mm
  • Bracelet type: Oyster w. EZ Link
Posted at
Apr 3, 2025, 10:36 PM
Active
Rolex Datejust 31  - 278271 - Rose Roman - Steel & Rose Gold - 31mm - Like New

Rolex Datejust 31 - 278271 - Rose Roman - Steel & Rose Gold - 31mm - Like New

Rolex - 278271 · $11,895
This Rolex Datejust 31 features a rose Roman dial and is made from stainless steel and rose gold, measuring 31mm in size. It's an automatic-date watch with a jubilee bracelet.

  • Condition: Pre-Owned - Like New
  • Case size: 31mm
  • Dial type: Rose Roman
  • Bracelet type: Jubilee
Posted at
Mar 26, 2025, 8:25 PM
Active
Rolex Datejust 31 Green Flutted Jubilee 278274 Complete 2023

Rolex Datejust 31 Green Flutted Jubilee 278274 Complete 2023

Rolex - 278274 · $9,750
A Rolex Datejust 31 watch with a green dial and flutted bezel, featuring a Jubilee bracelet and accompanied by original box, books, links, white tag, and warranty card.

  • Condition: mint condition
  • Bracelet length: Jubilee bracelet
Posted at
Mar 7, 2025, 4:29 PM
Active
ROLEX Midsize 68273 White dial Datejust 31MM

ROLEX Midsize 68273 White dial Datejust 31MM

ROLEX - 68273 · $5,899
The Rolex 68273 is a midsize Datejust watch with a white dial and Roman numerals, featuring an 18K gold/stainless steel case design measuring 31MM in diameter.

  • Condition: pre-owned
  • Case material: 18K gold/Stainless Steel
  • Case size: 31MM
  • Dial color: White
Posted at
Mar 7, 2025, 10:25 AM
Active