Rolex Datejust 31 Datejust 31 White Gold / Diamond / Butterfly / President

Reference 278289rbr-0008

About this watch

The Rolex Datejust 31 is a stunning piece that embodies luxury, precision, and timelessness. Crafted from white gold, this watch features an exquisite blend of materials and design elements. The diamond-set bezel adds an extra layer of elegance, while the grey mother of pearl dial has a glossy sheen that adds depth and character. At the heart lies the Rolex Caliber 2236 movement, certified by COSC and featuring a Syloxi hairspring made from silicon for enhanced reliability and precision. With a power reserve of 55 hours and water resistance up to 100 meters, this watch is both practical and durable. The President bracelet wraps around the wrist like a gentle hug, adding an extra layer of comfort and elegance. Whether you're dressing up or down, the Datejust 31 seamlessly adapts to your wardrobe with its timeless design. With its impressive resale value and unparalleled craftsmanship, this timepiece is truly a worthy investment for those who value quality and elegance.
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Key Features

  • White gold case
  • Gem-set diamond bezel
  • Grey mother of pearl dial with stick hands
  • Rolex Caliber 2236 self-winding movement
  • COSC certified
  • Syloxi hairspring made from silicon
  • 55-hour power reserve
  • Water resistance up to 100 meters

Specifications

Brand
Rolex
Family
Datejust 31
Model
Datejust 31 White Gold / Diamond / Butterfly / President
Reference
278289rbr-0008
Movement
2236
Movement Features
  • Hours, Minutes, Seconds
  • Date
  • Chronometer
Case
White Gold 31mm
Dial Color
Grey
Crystal
Sapphire
Water Resistance
100

Current Listings

[WTS] Brand New - Rolex Datejust 31mm 278274 - Pink dial with Roman markers and fluted bezel on jubilee - Full Set

Brand New - Rolex Datejust 31mm 278274 - Pink dial with Roman markers and fluted bezel on jubilee - Full Set

Rolex - 278274 · $12,900
A brand new Rolex Datejust 31mm with a pink dial and Roman markers, featuring a fluted bezel on a jubilee bracelet.

  • Condition: Brand new
  • Box: yes
  • Hang tag: yes
  • Warranty card: dated November 2025
Posted at
Nov 9, 2025, 7:57 PM
Active
[WTS] NEW 2025 Rolex Ladies Datejust 31mm 278271 Two-Tone Oyster White Dial - $14,700

NEW 2025 Rolex Ladies Datejust 31mm 278271 Two-Tone Oyster White Dial - $14,700

Rolex - 278271 · $14,700
A brand new 2025 Rolex Ladies Datejust 31mm with a two-tone Oystersteel and Everose Gold design, featuring an Oyster White dial.

  • Condition: Brand New/Unworn
  • Size: 7.5inch wrist (Full Links)
  • Material: Stainless Steel and Rose Gold
  • Warranty: 5 Year Manufacturer Warranty
Posted at
Nov 7, 2025, 5:27 PM
Active
[WTS] Rolex Datejust 31mm pink dial with Roman markers on jubilee with fluted bezel - Brand New in Box - 278274

Rolex Datejust 31mm pink dial with Roman markers on jubilee with fluted bezel - Brand New in Box - 278274

Rolex - 278274 · $13,700
A brand new, 31mm Rolex Datejust on a jubilee band with Roman markers and a fluted bezel, still in its original box.

  • Condition: Brand new in box, never worn, never sized
  • Case size: 31mm
  • Band type: jubilee
  • Bezel type: fluted
Posted at
Nov 4, 2025, 9:06 PM
Active
[WTS] 2021 Midsize Rolex Datejust 31 18K Everose & Steel Flower Dial 178341 Box & Card

2021 Midsize Rolex Datejust 31 18K Everose & Steel Flower Dial 178341 Box & Card

Rolex - 178341 · $13,875
A 2021 midsize Datejust 31 with a factory 18K Everose gold domed diamond set bezel and discontinued pinkish floral dial.

  • Condition: Very nice preowned condition with light scratches throughout the case and bracelet
  • Case dimensions: 31mm diameter
  • Band material: 18K Everose Gold & Stainless Steel Super Jubilee Bracelet
  • Max wrist size: 6.75 in
Posted at
Oct 30, 2025, 10:07 PM
Active
Rolex Datejust 31- Rose Gold- Chocolate Dial- 278275

Rolex Datejust 31- Rose Gold- Chocolate Dial- 278275

Rolex - 278275 · $30,000
This Rolex Datejust 31mm features a rose gold case with a chocolate dial and six diamonds. The watch comes with a green box, pamphlets, and a warranty card from December 2022, as well as a balance of factory warranty.

  • Condition: Excellent preowned
  • Case material: Rose Gold
  • Diameter: 31mm
  • Diamonds: VI
Posted at
Apr 7, 2025, 4:34 PM
Active
Rolex Datejust 31 Diamond Bezel - 278381 - Silver Diamond  - Two Tone  - 31mm

Rolex Datejust 31 Diamond Bezel - 278381 - Silver Diamond - Two Tone - 31mm

Rolex - 278381RBR · $18,895
This Rolex Datejust 31 features a silver diamond dial and a two-tone rose gold bezel. It has a 31mm case size and an automatic movement with date functionality.

  • Condition: Pre-Owned - Mint Grade
  • Case material: Two Tone Rose Gold
  • Diameter: 31mm
  • Bracelet type: Oyster w. EZ Link
Posted at
Apr 3, 2025, 10:36 PM
Active
Rolex Datejust 31  - 278271 - Rose Roman - Steel & Rose Gold - 31mm - Like New

Rolex Datejust 31 - 278271 - Rose Roman - Steel & Rose Gold - 31mm - Like New

Rolex - 278271 · $11,895
This Rolex Datejust 31 features a rose Roman dial and is made from stainless steel and rose gold, measuring 31mm in size. It's an automatic-date watch with a jubilee bracelet.

  • Condition: Pre-Owned - Like New
  • Case size: 31mm
  • Dial type: Rose Roman
  • Bracelet type: Jubilee
Posted at
Mar 26, 2025, 8:25 PM
Active
Rolex Datejust 31 Green Flutted Jubilee 278274 Complete 2023

Rolex Datejust 31 Green Flutted Jubilee 278274 Complete 2023

Rolex - 278274 · $9,750
A Rolex Datejust 31 watch with a green dial and flutted bezel, featuring a Jubilee bracelet and accompanied by original box, books, links, white tag, and warranty card.

  • Condition: mint condition
  • Bracelet length: Jubilee bracelet
Posted at
Mar 7, 2025, 4:29 PM
Active
ROLEX Midsize 68273 White dial Datejust 31MM

ROLEX Midsize 68273 White dial Datejust 31MM

ROLEX - 68273 · $5,899
The Rolex 68273 is a midsize Datejust watch with a white dial and Roman numerals, featuring an 18K gold/stainless steel case design measuring 31MM in diameter.

  • Condition: pre-owned
  • Case material: 18K gold/Stainless Steel
  • Case size: 31MM
  • Dial color: White
Posted at
Mar 7, 2025, 10:25 AM
Active