Rolex Datejust 31 Datejust 31 White Gold Diamond / Aubergine - Roman

Reference 278289rbr-0019

About this watch

The Rolex Datejust 31 White Gold Diamond / Aubergine - Roman is a stunning embodiment of elegance and precision, with its exquisite design and remarkable craftsmanship. Crafted from luxurious white gold, this timepiece boasts a beautiful blend of materials and colors that make it a standout piece. The sunburst finish on the aubergine dial catches the light beautifully, creating a mesmerizing effect that changes with every movement. Adorned with sparkling diamonds, the gem-set bezel elevates the watch from a mere instrument of timekeeping to a true statement piece. At the core of the Datejust 31 is the Rolex caliber 2236 movement, showcasing Rolex's dedication to precision and innovation. This certified Swiss chronometer has passed rigorous testing by the COSC, guaranteeing its accuracy and reliability. With a power reserve of approximately 55 hours, you can be confident that it will keep ticking, even when you’re not wearing it. The watch displays hours, minutes, seconds, and the date, making it highly functional while maintaining its aesthetic appeal. With a water resistance of up to 100 meters, this watch can handle splashes and brief immersions in water, making it suitable for everyday wear. The 31mm diameter makes it versatile for various wrist sizes, and the lug width ensures a comfortable fit.
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MSRP: $49,400
Market Price: $35,147

Key Features

  • Rolex caliber 2236 movement
  • Certified Swiss chronometer by COSC
  • 55-hour power reserve
  • Water resistance up to 100 meters
  • Gem-set bezel with sparkling diamonds
  • White gold case with sunburst finish
  • Aubergine dial with Roman numeral indexes

Specifications

Brand
Rolex
Family
Datejust 31
Model
Datejust 31 White Gold Diamond / Aubergine - Roman
Reference
278289rbr-0019
Movement
2236
Movement Features
  • Hours, Minutes, Seconds
  • Date
  • Chronometer
Case
White Gold 31mm
Dial Color
Purple
Crystal
Sapphire
Water Resistance
100

Current Listings

[WTS] 2026 Rolex Datejust 31, Mint Green Dial 278274 — Brand New Condition, Box & Papers

2026 Rolex Datejust 31, Mint Green Dial 278274 — Brand New Condition, Box & Papers

Rolex - 278274 · $14,000
The Rolex Datejust 31 blends classic elegance with a fresh modern aesthetic, featuring a vibrant mint green dial framed by a white gold fluted bezel. It has a refined yet versatile look and balanced proportions suited for everyday wear.

  • Condition: Brand new condition
  • Case size: 31mm diameter
  • Lug to lug length: 37mm
  • Thickness: 10.7mm
Posted at
May 28, 2026, 9:04 AM
Active
[WTS] Rolex Datejust 31 Two-Tone Black Roman Dial 178241 — Like New Condition, Watch Only

Rolex Datejust 31 Two-Tone Black Roman Dial 178241 — Like New Condition, Watch Only

Rolex - 178241 · $9,750
The Rolex Datejust 31 blends classic elegance with everyday versatility, featuring a striking black dial with Roman numerals set against a warm Everose Rolesor case and bracelet.

  • Condition: Like new condition
  • Case size: 31mm diameter
  • Lug to lug length: 37mm
  • Thickness: 11mm
Posted at
May 22, 2026, 9:40 AM
Active
[WTS] 2026 Rolex Datejust 31, Mint Green Dial 278274 — Brand New Condition, Box & Papers

2026 Rolex Datejust 31, Mint Green Dial 278274 — Brand New Condition, Box & Papers

Rolex - 278274 · $14,000
The Rolex Datejust 31 blends classic elegance with a fresh modern aesthetic, featuring a vibrant mint green dial and a white gold fluted bezel.

  • Condition: Brand new condition
  • Case size: 31mm diameter
  • Lug to lug length: 37mm
  • Thickness: 10.7mm
Posted at
May 21, 2026, 9:03 AM
Active
[WTS] Rolex Datejust 31 *BNIB 5/26* 💎🦪 Mother of Pearl x Diamond Dial 🦪💎

Rolex Datejust 31 *BNIB 5/26* 💎🦪 Mother of Pearl x Diamond Dial 🦪💎

Rolex - 278274 · $15,000
A Rolex Datejust 31 watch with a Mother of Pearl dial featuring diamond indices. It comes with an unsized bracelet and the original purchase receipt.

  • Condition: Brand new
  • Bracelet size: unsized
  • Dial description: Mother of Pearl with diamond indices
Posted at
May 19, 2026, 8:40 AM
Active
[WTS] Rolex Datejust 31 Two-Tone Black Roman Dial 178241 — Like New Condition, Watch Only

Rolex Datejust 31 Two-Tone Black Roman Dial 178241 — Like New Condition, Watch Only

Rolex - 178241 · $9,750
The Rolex Datejust 31 features a black dial with Roman numerals, a warm Everose Rolesor case and bracelet, and a refined 31mm case.

  • Condition: Like new condition
  • Case size: 31mm diameter
  • Lug to lug length: 37mm
  • Thickness: 11mm
Posted at
May 15, 2026, 9:39 AM
Active
Rolex Datejust 31- Rose Gold- Chocolate Dial- 278275

Rolex Datejust 31- Rose Gold- Chocolate Dial- 278275

Rolex - 278275 · $30,000
This Rolex Datejust 31mm features a rose gold case with a chocolate dial and six diamonds. The watch comes with a green box, pamphlets, and a warranty card from December 2022, as well as a balance of factory warranty.

  • Condition: Excellent preowned
  • Case material: Rose Gold
  • Diameter: 31mm
  • Diamonds: VI
Posted at
Apr 7, 2025, 4:34 PM
Active
Rolex Datejust 31 Diamond Bezel - 278381 - Silver Diamond  - Two Tone  - 31mm

Rolex Datejust 31 Diamond Bezel - 278381 - Silver Diamond - Two Tone - 31mm

Rolex - 278381RBR · $18,895
This Rolex Datejust 31 features a silver diamond dial and a two-tone rose gold bezel. It has a 31mm case size and an automatic movement with date functionality.

  • Condition: Pre-Owned - Mint Grade
  • Case material: Two Tone Rose Gold
  • Diameter: 31mm
  • Bracelet type: Oyster w. EZ Link
Posted at
Apr 3, 2025, 10:36 PM
Active
Rolex Datejust 31  - 278271 - Rose Roman - Steel & Rose Gold - 31mm - Like New

Rolex Datejust 31 - 278271 - Rose Roman - Steel & Rose Gold - 31mm - Like New

Rolex - 278271 · $11,895
This Rolex Datejust 31 features a rose Roman dial and is made from stainless steel and rose gold, measuring 31mm in size. It's an automatic-date watch with a jubilee bracelet.

  • Condition: Pre-Owned - Like New
  • Case size: 31mm
  • Dial type: Rose Roman
  • Bracelet type: Jubilee
Posted at
Mar 26, 2025, 8:25 PM
Active
Rolex Datejust 31 Green Flutted Jubilee 278274 Complete 2023

Rolex Datejust 31 Green Flutted Jubilee 278274 Complete 2023

Rolex - 278274 · $9,750
A Rolex Datejust 31 watch with a green dial and flutted bezel, featuring a Jubilee bracelet and accompanied by original box, books, links, white tag, and warranty card.

  • Condition: mint condition
  • Bracelet length: Jubilee bracelet
Posted at
Mar 7, 2025, 4:29 PM
Active