Rolex Datejust 31 Datejust 31 Stainless Steel/ Rose Gold / Diamond / Chocolate - Diamond / Jubilee

Reference 278381rbr-0028

About this watch

The Rolex Datejust 31 278381rbr-0028 is a masterpiece of luxury watchmaking, combining classic design with modern technology. This stunning timepiece features a chocolate sunburst dial, set against a backdrop of rose gold and stainless steel, creating a beautiful contrast that's both elegant and understated. The gem-set bezel adds a touch of glamour, making it perfect for both casual and formal occasions. At the heart of this watch lies the Rolex caliber 2236, a self-winding mechanical movement entirely manufactured by Rolex, representing a new generation of horological excellence. With its chronometer certification and innovative Syloxi hairspring, you can trust it to perform flawlessly. The Datejust 31 is designed for those who appreciate the finer things in life, providing all the essential timekeeping features in a stylish package. Whether you're planning your day or coordinating with friends, this watch has you covered. With its water resistance of 100 meters, you can wear it without worry, making it versatile enough to handle various activities.
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MSRP: $19,000
Market Price: $19,691

Key Features

  • Rolex caliber 2236 movement
  • Chronometer certification from COSC
  • Syloxi hairspring for improved accuracy and durability
  • Water resistance of 100 meters
  • Stainless steel and rose gold construction
  • Gem-set bezel for added glamour
  • Chocolate sunburst dial with gem-set indexes

Specifications

Brand
Rolex
Family
Datejust 31
Model
Datejust 31 Stainless Steel/ Rose Gold / Diamond / Chocolate - Diamond / Jubilee
Reference
278381rbr-0028
Movement
2236
Movement Features
  • Hours, Minutes, Seconds
  • Date
  • Chronometer
Case
31mm
Dial Color
Brown
Crystal
Sapphire
Water Resistance
100

Current Listings

[WTS] Rolex Datejust 31 Two-Tone Black Roman Dial 178241 — Like New Condition, Watch Only

Rolex Datejust 31 Two-Tone Black Roman Dial 178241 — Like New Condition, Watch Only

Rolex - 178241 · $9,750
The Rolex Datejust 31 blends classic elegance with everyday versatility, featuring a striking black dial with Roman numerals set against a warm Everose Rolesor case and bracelet.

  • Condition: like new
  • Bracelet length: short two links
  • Case dimensions: 31mm diameter, 37mm lug to lug, 11mm thick
Posted at
Mar 20, 2026, 9:32 AM
Active
[WTS] Brand New Rolex Datejust 31 w/ Mother of Pearl Diamonds Dial [ Ref. 278274 ]

Brand New Rolex Datejust 31 w/ Mother of Pearl Diamonds Dial [ Ref. 278274 ]

Rolex - 278274 · $16,700
This is a brand new Rolex Datejust 31 with mother of pearl diamonds dial. It comes as a full set, including the Rolex green box and all necessary documentation.

  • Condition: Brand new, unworn
  • Case Size: 31mm diameter
  • Bracelet Type: Jubilee bracelet
Posted at
Mar 16, 2026, 2:44 PM
Active
[WTS] Rolex Datejust 31mm Black Roman Dial 🔥Brand New 9/2025, $11.9k+✈️🔥

Rolex Datejust 31mm Black Roman Dial 🔥Brand New 9/2025, $11.9k+✈️🔥

Rolex - 278274 · $11,900
A Brand New Rolex Datejust in a 31mm case size with a Black Roman dial.

  • Condition: Brand New
  • Shipping Cost Us States: 85
  • Payment Methods: Wire or Credit Card (+4.9%)
  • Authenticity Guarantee: Authenticity & Trust is of utmost importance to us
Posted at
Mar 15, 2026, 11:27 PM
Active
[WTS] Rolex Datejust 31mm Grey Roman 🔥Brand New 3/2026, $12.7k+✈️🔥

Rolex Datejust 31mm Grey Roman 🔥Brand New 3/2026, $12.7k+✈️🔥

This Rolex Datejust is a brand new timepiece with a grey Roman dial, featuring a 31mm case size. It comes complete with its original box and card.

  • Condition: Brand New
  • Shipping cost usa: $85
  • Payment methods: Wire or Credit Card (+4.9% for credit)
  • Dealer type: Full Time & Licensed Second Hand Watch Dealer
Posted at
Mar 15, 2026, 11:26 PM
Active
[WTS] Rolex Datejust 31mm Pink VI Roman Hidden Clasp🔥Preowned 2021, $12.3k+✈️🔥

Rolex Datejust 31mm Pink VI Roman Hidden Clasp🔥Preowned 2021, $12.3k+✈️🔥

Rolex - 278274 · $12,300
A preowned Rolex Datejust 31mm Pink VI Roman Hidden Clasp from 2021, featuring a hidden clasp and sold with its original box and card. The watch is part of a larger collection available for viewing on the seller's website or Instagram.

  • Condition: Preowned
  • Dimensions: 31mm diameter
  • Shipping: $85 for US States, tariffs/duties handled by seller
Posted at
Mar 14, 2026, 12:27 AM
Active
[WTS] Rolex Datejust 31 Two-Tone Black Roman Dial 178241 — Like New Condition, Watch Only

Rolex Datejust 31 Two-Tone Black Roman Dial 178241 — Like New Condition, Watch Only

Rolex - 178241 · $9,750
The Rolex Datejust 31 blends classic elegance with everyday versatility, featuring a striking black dial with Roman numerals set against a warm Everose Rolesor case and bracelet. The 31mm case offers a refined presence on the wrist, while the smooth bezel keeps the look clean and timeless.

  • Condition: Like new condition
  • Bracelet length: short by two links
  • Case dimensions: 31mm diameter, 37mm lug to lug, 11mm thick
Posted at
Mar 13, 2026, 9:31 AM
Active
Rolex Datejust 31- Rose Gold- Chocolate Dial- 278275

Rolex Datejust 31- Rose Gold- Chocolate Dial- 278275

Rolex - 278275 · $30,000
This Rolex Datejust 31mm features a rose gold case with a chocolate dial and six diamonds. The watch comes with a green box, pamphlets, and a warranty card from December 2022, as well as a balance of factory warranty.

  • Condition: Excellent preowned
  • Case material: Rose Gold
  • Diameter: 31mm
  • Diamonds: VI
Posted at
Apr 7, 2025, 4:34 PM
Active
Rolex Datejust 31 Diamond Bezel - 278381 - Silver Diamond  - Two Tone  - 31mm

Rolex Datejust 31 Diamond Bezel - 278381 - Silver Diamond - Two Tone - 31mm

Rolex - 278381RBR · $18,895
This Rolex Datejust 31 features a silver diamond dial and a two-tone rose gold bezel. It has a 31mm case size and an automatic movement with date functionality.

  • Condition: Pre-Owned - Mint Grade
  • Case material: Two Tone Rose Gold
  • Diameter: 31mm
  • Bracelet type: Oyster w. EZ Link
Posted at
Apr 3, 2025, 10:36 PM
Active
Rolex Datejust 31  - 278271 - Rose Roman - Steel & Rose Gold - 31mm - Like New

Rolex Datejust 31 - 278271 - Rose Roman - Steel & Rose Gold - 31mm - Like New

Rolex - 278271 · $11,895
This Rolex Datejust 31 features a rose Roman dial and is made from stainless steel and rose gold, measuring 31mm in size. It's an automatic-date watch with a jubilee bracelet.

  • Condition: Pre-Owned - Like New
  • Case size: 31mm
  • Dial type: Rose Roman
  • Bracelet type: Jubilee
Posted at
Mar 26, 2025, 8:25 PM
Active