Rolex Datejust 31 Datejust 31 Stainless Steel/ Rose Gold / Diamond / Aubergine - Roman / Jubilee

Reference 278381rbr-0020

About this watch

The Rolex Datejust 31 (278381rbr-0020) is a masterpiece of luxury watchmaking, combining timeless design with cutting-edge technology. This stunning watch boasts a 31.00 mm diameter and 16.00 mm lug width, making it perfectly sized for both men and women who appreciate a more delicate timepiece. The round shape and sunburst aubergine dial create a captivating visual effect that changes with the light, while the gem-set bezel adds sparkle and elevates the overall aesthetic. At its core lies the Rolex Caliber 2236, a self-winding mechanical movement designed for precision and reliability, featuring a power reserve of up to 55 hours and a frequency of 28,800 vibrations per hour. The watch's water resistance of 100 meters ensures it can withstand everyday life without compromise, while its luxurious materials and innovative movement make it a true statement piece. Whether you're a seasoned collector or a first-time luxury watch buyer, this model deserves a spot on your wrist.
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MSRP: $19,000
Market Price: $19,691

Key Features

  • Self-winding mechanical movement
  • Rolex Caliber 2236 with up to 55 hours power reserve
  • Water resistance of 100 meters
  • Gem-set bezel for added sparkle
  • Sapphire glass for scratch resistance
  • Rose Gold and Stainless Steel construction
  • Aubergine dial with sunburst finish

Specifications

Brand
Rolex
Family
Datejust 31
Model
Datejust 31 Stainless Steel/ Rose Gold / Diamond / Aubergine - Roman / Jubilee
Reference
278381rbr-0020
Movement
2236
Movement Features
  • Hours, Minutes, Seconds
  • Date
  • Chronometer
Case
31mm
Dial Color
Purple
Crystal
Sapphire
Water Resistance
100

Current Listings

[WTS] 2026 Rolex Datejust 31, Mint Green Dial 278274 — Brand New Condition, Box & Papers

2026 Rolex Datejust 31, Mint Green Dial 278274 — Brand New Condition, Box & Papers

Rolex - 278274 · $14,000
The Rolex Datejust 31 blends classic elegance with a fresh modern aesthetic, featuring a vibrant mint green dial. It has a stainless steel case and Jubilee bracelet, providing a refined yet versatile look.

  • Condition: Brand new condition
  • Case size diameter: 31mm
  • Lug to lug length: 37mm
  • Thickness: 10.7mm
Posted at
May 14, 2026, 9:02 AM
Active
[WTS] Rolex Datejust 31 Two-Tone Black Roman Dial 178241 — Like New Condition, Watch Only

Rolex Datejust 31 Two-Tone Black Roman Dial 178241 — Like New Condition, Watch Only

Rolex - 178241 · $9,750
The Rolex Datejust 31 features a black dial with Roman numerals set against an Everose Rolesor case and bracelet, offering classic elegance with everyday versatility.

  • Condition: Like new condition
  • Case size: 31mm diameter
  • Lug to lug length: 37mm
  • Thickness: 11mm
Posted at
May 8, 2026, 9:38 AM
Active
[WTS] Rolex Datejust 31 Two-Tone Black Roman Dial 178241 — Like New Condition, Watch Only

Rolex Datejust 31 Two-Tone Black Roman Dial 178241 — Like New Condition, Watch Only

Rolex - 178241 · $9,750
The Rolex Datejust 31 features a black dial with Roman numerals set against an Everose Rolesor case and bracelet. It has a refined presence on the wrist with a smooth bezel.

  • Condition: Like new
  • Case size: 31mm diameter
  • Lug to lug length: 37mm
  • Thickness: 11mm
Posted at
May 1, 2026, 9:37 AM
Active
[WTS] 1996 Midsize Rolex Datejust 31mm 18k White Gold 68279, freshly serviced

1996 Midsize Rolex Datejust 31mm 18k White Gold 68279, freshly serviced

Rolex - 68279 · $16,999
1996 Midsize Rolex Datejust 31mm 18k White Gold, freshly serviced and comes with a 1 year in-house warranty.

  • Condition: some light scratches, freshly serviced
  • Case diameter: 31mm
  • Material: 18k White Gold
  • Year of manufacture: 1996
Posted at
Apr 30, 2026, 5:16 PM
Active
Rolex Datejust 31- Rose Gold- Chocolate Dial- 278275

Rolex Datejust 31- Rose Gold- Chocolate Dial- 278275

Rolex - 278275 · $30,000
This Rolex Datejust 31mm features a rose gold case with a chocolate dial and six diamonds. The watch comes with a green box, pamphlets, and a warranty card from December 2022, as well as a balance of factory warranty.

  • Condition: Excellent preowned
  • Case material: Rose Gold
  • Diameter: 31mm
  • Diamonds: VI
Posted at
Apr 7, 2025, 4:34 PM
Active
Rolex Datejust 31 Diamond Bezel - 278381 - Silver Diamond  - Two Tone  - 31mm

Rolex Datejust 31 Diamond Bezel - 278381 - Silver Diamond - Two Tone - 31mm

Rolex - 278381RBR · $18,895
This Rolex Datejust 31 features a silver diamond dial and a two-tone rose gold bezel. It has a 31mm case size and an automatic movement with date functionality.

  • Condition: Pre-Owned - Mint Grade
  • Case material: Two Tone Rose Gold
  • Diameter: 31mm
  • Bracelet type: Oyster w. EZ Link
Posted at
Apr 3, 2025, 10:36 PM
Active
Rolex Datejust 31  - 278271 - Rose Roman - Steel & Rose Gold - 31mm - Like New

Rolex Datejust 31 - 278271 - Rose Roman - Steel & Rose Gold - 31mm - Like New

Rolex - 278271 · $11,895
This Rolex Datejust 31 features a rose Roman dial and is made from stainless steel and rose gold, measuring 31mm in size. It's an automatic-date watch with a jubilee bracelet.

  • Condition: Pre-Owned - Like New
  • Case size: 31mm
  • Dial type: Rose Roman
  • Bracelet type: Jubilee
Posted at
Mar 26, 2025, 8:25 PM
Active
Rolex Datejust 31 Green Flutted Jubilee 278274 Complete 2023

Rolex Datejust 31 Green Flutted Jubilee 278274 Complete 2023

Rolex - 278274 · $9,750
A Rolex Datejust 31 watch with a green dial and flutted bezel, featuring a Jubilee bracelet and accompanied by original box, books, links, white tag, and warranty card.

  • Condition: mint condition
  • Bracelet length: Jubilee bracelet
Posted at
Mar 7, 2025, 4:29 PM
Active
ROLEX Midsize 68273 White dial Datejust 31MM

ROLEX Midsize 68273 White dial Datejust 31MM

ROLEX - 68273 · $5,899
The Rolex 68273 is a midsize Datejust watch with a white dial and Roman numerals, featuring an 18K gold/stainless steel case design measuring 31MM in diameter.

  • Condition: pre-owned
  • Case material: 18K gold/Stainless Steel
  • Case size: 31MM
  • Dial color: White
Posted at
Mar 7, 2025, 10:25 AM
Active