Rolex Datejust 31 Datejust 31 Stainless Steel Fluted / Jubilee / White - Roman

Reference 278274-0010

Rolex Datejust 31 Stainless Steel Fluted / Jubilee / White - Roman

About this watch

The Rolex Datejust 31 (model 278274-0010) is a quintessential luxury timepiece that combines elegance, functionality, and innovation. With its stunning design and remarkable movement, this watch is more than just a time-telling device - it's a statement piece that exudes sophistication and performance. The white dial with Roman numeral indexes brings a classic touch to the watch, making it suitable for both formal and casual settings. The fluted bezel adds an extra layer of sophistication, capturing light beautifully as you move your wrist. Crafted from a combination of white gold and stainless steel, this watch promises durability and elevates the overall aesthetic. At the core of the Datejust 31 is the Rolex caliber 2236, a certified Swiss chronometer that has passed the rigorous standards set by the Swiss Official Chronometer Testing Institute (COSC). This self-winding mechanical movement features innovations that enhance its reliability and precision, including the use of the Syloxi hairspring made from silicon. The watch's water resistance of 100 meters makes it suitable for swimming and snorkeling, while its 31mm diameter strikes a perfect balance between presence and wearability. Whether you're a seasoned collector or a first-time buyer, this watch promises to elevate your style and keep you on time - always.

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MSRP: $8,450

Market Price: $10,808

Key Features

Rolex caliber 2236 movement
White dial with Roman numeral indexes
Fluted bezel for added sophistication
Water resistance up to 100 meters
31mm diameter for a perfect balance between presence and wearability
Jubilee bracelet for comfort and elegance
Sapphire glass for scratch resistance

Specifications

Brand

Rolex

Family

Datejust 31

Model

Datejust 31 Stainless Steel Fluted / Jubilee / White - Roman

Reference

278274-0010

Movement

2236

Movement Features

Hours, Minutes, Seconds
Date
Chronometer

Case

31mm

Dial Color

White

Crystal

Sapphire

Water Resistance

100

Current Listings

Rolex Datejust 31 Two-Tone Black Roman Dial 178241 — Like New Condition, Watch Only

Rolex - 178241 · $9,750

The Rolex Datejust 31 blends classic elegance with everyday versatility, featuring a striking black dial with Roman numerals set against a warm Everose Rolesor case and bracelet.

Condition: like new
Bracelet length: short two links
Case dimensions: 31mm diameter, 37mm lug to lug, 11mm thick

Posted at

Mar 20, 2026, 9:32 AM

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Brand New Rolex Datejust 31 w/ Mother of Pearl Diamonds Dial [ Ref. 278274 ]

Rolex - 278274 · $16,700

This is a brand new Rolex Datejust 31 with mother of pearl diamonds dial. It comes as a full set, including the Rolex green box and all necessary documentation.

Condition: Brand new, unworn
Case Size: 31mm diameter
Bracelet Type: Jubilee bracelet

Posted at

Mar 16, 2026, 2:44 PM

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Rolex Datejust 31mm Black Roman Dial 🔥Brand New 9/2025, $11.9k+✈️🔥

Rolex - 278274 · $11,900

A Brand New Rolex Datejust in a 31mm case size with a Black Roman dial.

Condition: Brand New
Shipping Cost Us States: 85
Payment Methods: Wire or Credit Card (+4.9%)
Authenticity Guarantee: Authenticity & Trust is of utmost importance to us

Posted at

Mar 15, 2026, 11:27 PM

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Rolex Datejust 31mm Grey Roman 🔥Brand New 3/2026, $12.7k+✈️🔥

Rolex - Datejust 31mm Grey Roman Ref 278274 · $12,700

This Rolex Datejust is a brand new timepiece with a grey Roman dial, featuring a 31mm case size. It comes complete with its original box and card.

Condition: Brand New
Shipping cost usa: $85
Payment methods: Wire or Credit Card (+4.9% for credit)
Dealer type: Full Time & Licensed Second Hand Watch Dealer

Posted at

Mar 15, 2026, 11:26 PM

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Rolex Datejust 31mm Pink VI Roman Hidden Clasp🔥Preowned 2021, $12.3k+✈️🔥

Rolex - 278274 · $12,300

A preowned Rolex Datejust 31mm Pink VI Roman Hidden Clasp from 2021, featuring a hidden clasp and sold with its original box and card. The watch is part of a larger collection available for viewing on the seller's website or Instagram.

Condition: Preowned
Dimensions: 31mm diameter
Shipping: $85 for US States, tariffs/duties handled by seller

Posted at

Mar 14, 2026, 12:27 AM

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Rolex Datejust 31 Two-Tone Black Roman Dial 178241 — Like New Condition, Watch Only

Rolex - 178241 · $9,750

The Rolex Datejust 31 blends classic elegance with everyday versatility, featuring a striking black dial with Roman numerals set against a warm Everose Rolesor case and bracelet. The 31mm case offers a refined presence on the wrist, while the smooth bezel keeps the look clean and timeless.

Condition: Like new condition
Bracelet length: short by two links
Case dimensions: 31mm diameter, 37mm lug to lug, 11mm thick

Posted at

Mar 13, 2026, 9:31 AM

Active

View listing on r/WatchExchange

Rolex Datejust 31mm Midsize 68273 18K Yellow Gold Stainless Steel!

Rolex - 68273 · $5,600

This listing appears to be incomplete as it only provides a title and additional details section without any description of the watch.

Material: 18K Yellow Gold and Stainless Steel

Posted at

Mar 11, 2026, 4:00 PM

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Rolex Datejust 31mm Pink on Jubilee with box and papers

Rolex - 278274 · $12,000

This Rolex Datejust 31mm Pink features a stunning pink dial that transforms under different lighting conditions, paired with a fluted white gold bezel and Jubilee bracelet. It's dated March 2021 and comes with all original boxes and papers.

Condition: Excellent with little to no scratches
Size: 31mm diameter
Year: 2021

Posted at

Mar 9, 2026, 11:13 AM

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Rolex Datejust 31- Rose Gold- Chocolate Dial- 278275

Rolex - 278275 · $30,000

This Rolex Datejust 31mm features a rose gold case with a chocolate dial and six diamonds. The watch comes with a green box, pamphlets, and a warranty card from December 2022, as well as a balance of factory warranty.

Condition: Excellent preowned
Case material: Rose Gold
Diameter: 31mm
Diamonds: VI

Posted at

Apr 7, 2025, 4:34 PM

Active

View listing on RolexForums