Rolex Datejust 31 Datejust 31 Stainless Steel Domed Diamond / Oyster / Aubergine - Roman

Reference 278344rbr-0027

About this watch

When it comes to luxury watches, Rolex stands as a titan, a symbol of elegance and precision that captivates watch enthusiasts and casual wearers alike. The Rolex Datejust 31 (Model: 278344rbr-0027) is an exquisite timepiece that embodies the classic design and reliability of the Datejust series. Launched in 1945, it was the first wristwatch to display the date through a window at 3 o'clock, setting a standard that many have followed. The Datejust 31 boasts a sophisticated blend of functionality and aesthetic appeal, making it perfect for everyday wear. With its Aubergine dial and sunburst finish, this watch is like watching the changing colors of a sunset, giving off unique hues depending on the light. The Roman numeral indexes add a touch of classic sophistication, while the stick hands maintain a sleek, modern look. Together, they create a harmonious balance that appeals to both traditionalists and contemporary lovers. Underneath the luxurious exterior lies the heart of the watch: the Rolex caliber 2236. This self-winding mechanical movement is a marvel of engineering, boasting enhanced precision and reliability. Certified Swiss chronometer for accuracy and reliability, it has undergone rigorous testing by the Swiss Official Chronometer Testing Institute (COSC). With a power reserve of 55 hours and a frequency of 28,800 vibrations per hour, you can trust that this watch will keep ticking even when you take it off for the weekend. The Datejust 31 strikes an ideal balance between elegance and practicality, making it perfect for various occasions. Its robust construction and water resistance up to 100 meters make it suitable for swimming and snorkeling activities. However, it's best to avoid wearing it in hot water, such as hot tubs, as it can damage the gaskets. The watch comes fitted with an Oyster bracelet, known for its robustness and comfort, making it a perfect companion for your wrist.
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MSRP: $11,850
Market Price: $13,418

Key Features

  • Rolex caliber 2236 self-winding mechanical movement
  • Certified Swiss chronometer for accuracy and reliability
  • Aubergine dial with sunburst finish
  • Water-resistant up to 100 meters
  • Oyster bracelet for robustness and comfort
  • Timeless design suitable for various occasions

Specifications

Brand
Rolex
Family
Datejust 31
Model
Datejust 31 Stainless Steel Domed Diamond / Oyster / Aubergine - Roman
Reference
278344rbr-0027
Movement
2236
Movement Features
  • Hours, Minutes, Seconds
  • Date
  • Chronometer
Case
31mm
Dial Color
Purple
Crystal
Sapphire
Water Resistance
100

Current Listings

[WTS] Rolex Datejust 31 278273 Olive Green Diamond Dial BOXES!

Rolex Datejust 31 278273 Olive Green Diamond Dial BOXES!

Rolex - 278273-0030 · $15,500
This Rolex Datejust 31 features a beautiful olive green diamond dial, and comes with the inner green box, instruction manuals, and green hangtag.

  • Condition: nice pre-owned
  • Case Diameter: 31mm
  • Bezel Material: 18K Yellow Gold
  • Band Type: Stainless Steel and 18K Yellow Gold
Posted at
Dec 17, 2025, 4:01 PM
Active
[WTS] Brand New Rolex Datejust 31 w/ White Roman Dial [ Ref. 278273 ]

Brand New Rolex Datejust 31 w/ White Roman Dial [ Ref. 278273 ]

Rolex - 278273 · $16,000
This listing is for a brand new Rolex Datejust 31 with a white Roman dial.

  • Condition: Brand new, unworn
  • Case size: 41mm diameter
  • Bracelet: Jubilee bracelet
Posted at
Dec 16, 2025, 6:26 PM
Active
[WTS] (Rolex 278288RBR ) (datejust 31mm price is 54.9K$)

(Rolex 278288RBR ) (datejust 31mm price is 54.9K$)

Rolex - 228288RBR · $54,900
Up for sale is a Rolex Date Just with a 31mm case, featuring a full paved diamond dial decorated with white mop and butterfly patterns. It's made from yellow gold.

  • Case size: 31mm
  • Location: United Arab Emirates
  • Shipping: FedEx
Posted at
Dec 16, 2025, 2:51 AM
Active
[WTS] 🌲✨Ladies Rolex Datejust 31 Silver Diamond Dial Brand New 12/2025  🌲✨

🌲✨Ladies Rolex Datejust 31 Silver Diamond Dial Brand New 12/2025 🌲✨

Rolex - 278271 · $18,500
A ladies Rolex Datejust 31 in silver with a diamond dial, featuring a two-tone Everose Gold and Oystersteel Jubilee bracelet. This is a brand new watch with all original accessories.

  • Condition: Brand New/Unworn
  • Case Size: 31mm diameter
  • Bezel Material: Everose Gold
Posted at
Dec 12, 2025, 9:23 PM
Active
Rolex Datejust 31- Rose Gold- Chocolate Dial- 278275

Rolex Datejust 31- Rose Gold- Chocolate Dial- 278275

Rolex - 278275 · $30,000
This Rolex Datejust 31mm features a rose gold case with a chocolate dial and six diamonds. The watch comes with a green box, pamphlets, and a warranty card from December 2022, as well as a balance of factory warranty.

  • Condition: Excellent preowned
  • Case material: Rose Gold
  • Diameter: 31mm
  • Diamonds: VI
Posted at
Apr 7, 2025, 4:34 PM
Active
Rolex Datejust 31 Diamond Bezel - 278381 - Silver Diamond  - Two Tone  - 31mm

Rolex Datejust 31 Diamond Bezel - 278381 - Silver Diamond - Two Tone - 31mm

Rolex - 278381RBR · $18,895
This Rolex Datejust 31 features a silver diamond dial and a two-tone rose gold bezel. It has a 31mm case size and an automatic movement with date functionality.

  • Condition: Pre-Owned - Mint Grade
  • Case material: Two Tone Rose Gold
  • Diameter: 31mm
  • Bracelet type: Oyster w. EZ Link
Posted at
Apr 3, 2025, 10:36 PM
Active
Rolex Datejust 31  - 278271 - Rose Roman - Steel & Rose Gold - 31mm - Like New

Rolex Datejust 31 - 278271 - Rose Roman - Steel & Rose Gold - 31mm - Like New

Rolex - 278271 · $11,895
This Rolex Datejust 31 features a rose Roman dial and is made from stainless steel and rose gold, measuring 31mm in size. It's an automatic-date watch with a jubilee bracelet.

  • Condition: Pre-Owned - Like New
  • Case size: 31mm
  • Dial type: Rose Roman
  • Bracelet type: Jubilee
Posted at
Mar 26, 2025, 8:25 PM
Active
Rolex Datejust 31 Green Flutted Jubilee 278274 Complete 2023

Rolex Datejust 31 Green Flutted Jubilee 278274 Complete 2023

Rolex - 278274 · $9,750
A Rolex Datejust 31 watch with a green dial and flutted bezel, featuring a Jubilee bracelet and accompanied by original box, books, links, white tag, and warranty card.

  • Condition: mint condition
  • Bracelet length: Jubilee bracelet
Posted at
Mar 7, 2025, 4:29 PM
Active
ROLEX Midsize 68273 White dial Datejust 31MM

ROLEX Midsize 68273 White dial Datejust 31MM

ROLEX - 68273 · $5,899
The Rolex 68273 is a midsize Datejust watch with a white dial and Roman numerals, featuring an 18K gold/stainless steel case design measuring 31MM in diameter.

  • Condition: pre-owned
  • Case material: 18K gold/Stainless Steel
  • Case size: 31MM
  • Dial color: White
Posted at
Mar 7, 2025, 10:25 AM
Active