Rolex Datejust 31 Datejust 31 Stainless Steel / Diamond / Blue - Floral / Oyster

Reference 278384RBR-0039

About this watch

The Rolex Datejust 31 Stainless Steel / Diamond / Blue - Floral / Oyster, reference 278384RBR-0039, is a masterpiece of luxury watchmaking. This stunning timepiece boasts a captivating blue floral dial that adds depth and character to its minimalist design. The absence of traditional hour markers keeps the aesthetic clean, while stick hands coated with luminescent material ensure visibility in low-light conditions. The round case measures 31 mm in diameter, striking a balance between bold and feminine, with a stainless steel construction guaranteeing durability and a gem-set bezel injecting opulence. The Rolex Caliber 2236 automatic movement is entirely manufactured by Rolex, offering excellent precision with a 55-hour power reserve and frequency of 28,800 vibrations per hour. This watch is not just about aesthetics; it's a certified Swiss chronometer that has passed rigorous testing for precision. The introduction of the Syloxi hairspring marks a new era in watchmaking, providing better resistance to shocks and magnetic fields. With a water resistance of up to 100 meters, this watch is built for life's adventures, making it perfect for everyday wear or special occasions. Its versatility and luxury status make it an investment-worthy timepiece that will last for generations.

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MSRP: $15,650

Market Price: $16,977

Key Features

Automatic Rolex Caliber 2236 movement
Certified Swiss chronometer with 55-hour power reserve
Water-resistant up to 100 meters
Stainless steel and white gold construction
Gem-set bezel with diamonds
Minimally designed blue floral dial
31 mm diameter round case

Specifications

Brand

Rolex

Family

Datejust 31

Model

Datejust 31 Stainless Steel / Diamond / Blue - Floral / Oyster

Reference

278384RBR-0039

Movement

2236

Movement Features

Hours, Minutes, Seconds
Date
Chronometer

Case

31mm

Dial Color

Blue

Crystal

Sapphire

Water Resistance

100

Current Listings

🔥 🔥 Brand New - Rolex Datejust 31mm 278274 - Pink dial with Roman markers and fluted bezel on jubilee - Full Set 🔥 🔥 $10,700

Rolex - 278274 · $10,700

A brand new Rolex Datejust 31mm with a pink dial, Roman markers, and a fluted bezel on a jubilee bracelet.

Bracelet type: Jubilee
Water resistance: 30m
Box and papers: Full set

Posted at

Dec 19, 2025, 10:39 AM

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Rolex Datejust 31 278273 Olive Green Diamond Dial BOXES!

Rolex - 278273-0030 · $15,500

This Rolex Datejust 31 features a beautiful olive green diamond dial, and comes with the inner green box, instruction manuals, and green hangtag.

Condition: nice pre-owned
Case Diameter: 31mm
Bezel Material: 18K Yellow Gold
Band Type: Stainless Steel and 18K Yellow Gold

Posted at

Dec 17, 2025, 4:01 PM

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Brand New Rolex Datejust 31 w/ White Roman Dial [ Ref. 278273 ]

Rolex - 278273 · $16,000

This listing is for a brand new Rolex Datejust 31 with a white Roman dial.

Condition: Brand new, unworn
Case size: 41mm diameter
Bracelet: Jubilee bracelet

Posted at

Dec 16, 2025, 6:26 PM

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(Rolex 278288RBR ) (datejust 31mm price is 54.9K$)

Rolex - 228288RBR · $54,900

Up for sale is a Rolex Date Just with a 31mm case, featuring a full paved diamond dial decorated with white mop and butterfly patterns. It's made from yellow gold.

Case size: 31mm
Location: United Arab Emirates
Shipping: FedEx

Posted at

Dec 16, 2025, 2:51 AM

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🌲✨Ladies Rolex Datejust 31 Silver Diamond Dial Brand New 12/2025 🌲✨

Rolex - 278271 · $18,500

A ladies Rolex Datejust 31 in silver with a diamond dial, featuring a two-tone Everose Gold and Oystersteel Jubilee bracelet. This is a brand new watch with all original accessories.

Condition: Brand New/Unworn
Case Size: 31mm diameter
Bezel Material: Everose Gold

Posted at

Dec 12, 2025, 9:23 PM

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2008 Midsize Rolex Datejust 31mm Silver Diamond Computer Dial 178274 with Card

Rolex - 178274 · $11,300

A 2008 Midsize Rolex Datejust 31mm Silver Diamond Computer Dial, featuring a stainless steel case with an aftermarket 18K white gold fluted bezel.

Condition: Nice preowned condition with some light scratches on the case and bracelet.
Case Dimensions: 31mm
Bezel Material: 18K White Gold
Band Material: Stainless Steel

Posted at

Dec 8, 2025, 8:25 PM

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Rolex Datejust 31- Rose Gold- Chocolate Dial- 278275

Rolex - 278275 · $30,000

This Rolex Datejust 31mm features a rose gold case with a chocolate dial and six diamonds. The watch comes with a green box, pamphlets, and a warranty card from December 2022, as well as a balance of factory warranty.

Condition: Excellent preowned
Case material: Rose Gold
Diameter: 31mm
Diamonds: VI

Posted at

Apr 7, 2025, 4:34 PM

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Rolex Datejust 31 Diamond Bezel - 278381 - Silver Diamond - Two Tone - 31mm

Rolex - 278381RBR · $18,895

This Rolex Datejust 31 features a silver diamond dial and a two-tone rose gold bezel. It has a 31mm case size and an automatic movement with date functionality.

Condition: Pre-Owned - Mint Grade
Case material: Two Tone Rose Gold
Diameter: 31mm
Bracelet type: Oyster w. EZ Link

Posted at

Apr 3, 2025, 10:36 PM

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Rolex Datejust 31 - 278271 - Rose Roman - Steel & Rose Gold - 31mm - Like New

Rolex - 278271 · $11,895

This Rolex Datejust 31 features a rose Roman dial and is made from stainless steel and rose gold, measuring 31mm in size. It's an automatic-date watch with a jubilee bracelet.

Condition: Pre-Owned - Like New
Case size: 31mm
Dial type: Rose Roman
Bracelet type: Jubilee

Posted at

Mar 26, 2025, 8:25 PM

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