Rolex Datejust 31 Datejust 31 Rose Gold / Fluted / Butterfly / Oyster

Reference 278275-0020

About this watch

The Rolex 278275-0020 Datejust 31 is a luxurious timepiece that seamlessly blends style and performance, making it a coveted accessory for watch enthusiasts and novices alike. This stunning watch showcases a harmonious blend of rose gold and mother-of-pearl, creating a watch that is as beautiful as it is functional. The use of rose gold in this watch exudes a warm and inviting glow that complements a variety of skin tones. The elegant fluted bezel adds a touch of sophistication, making it suitable for both casual and formal occasions. At the heart of the Datejust 31 lies the Rolex Caliber 2236, a self-winding mechanical movement that boasts a 55-hour power reserve and operates at a frequency of 28,800 vibrations per hour, ensuring precise timekeeping. The watch has a water resistance of up to 100 meters, making it suitable for swimming and snorkeling. Whether you’re enjoying a day at the beach or caught in a rain shower, you can rest assured that this timepiece will withstand the elements. Wearing the Datejust 31 is not just about telling time; it's a statement piece that transitions seamlessly from day to night.
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MSRP: $36,600
Market Price: $31,783

Key Features

  • Rose gold case
  • Mother-of-pearl dial with stick hands
  • Fluted bezel for added grip and sophistication
  • Self-winding mechanical movement (Caliber 2236)
  • 55-hour power reserve and 28,800 vibrations per hour
  • Water resistance up to 100 meters
  • Certified Swiss chronometer

Specifications

Brand
Rolex
Family
Datejust 31
Model
Datejust 31 Rose Gold / Fluted / Butterfly / Oyster
Reference
278275-0020
Movement
2236
Movement Features
  • Hours, Minutes, Seconds
  • Date
  • Chronometer
Case
Rose Gold 31mm
Dial Color
White
Crystal
Sapphire
Water Resistance
100

Current Listings

[WTS] Rolex Datejust 31mm Two-tone “Grey Dial”|| Ref. 278241 || 2020 || Full-Set

Rolex Datejust 31mm Two-tone “Grey Dial”|| Ref. 278241 || 2020 || Full-Set

Rolex - 278241 · $11,500
This Rolex Datejust is a Two-tone model with a Grey Dial, featuring a 31mm diameter. It comes with its full set, including the box and papers.

  • Condition: Mint Condition
  • Diameter: 31mm
  • Year: 2020
  • Set: Full Set (Box & Papers)
Posted at
Dec 4, 2025, 1:30 PM
Active
[WTS] Brand New - Rolex Datejust 31mm 278274 - Pink dial with Roman markers and fluted bezel on jubilee - Full Set

Brand New - Rolex Datejust 31mm 278274 - Pink dial with Roman markers and fluted bezel on jubilee - Full Set

Rolex - 278274 · $11,500
The watch being listed is a brand new Rolex Datejust 31mm with a pink dial, Roman markers, and a fluted bezel on a jubilee bracelet. It comes with a full set including the box, hang tag, and warranty card dated November 2025.

  • Condition: Brand New
  • Case size: 31mm diameter
  • Bracelet type: Jubilee
  • Water resistance: unknown
Posted at
Dec 2, 2025, 1:35 PM
Active
[WTS] Rolex Datejust 31 Mint Green 278240 Oct. 2025 Full Set

Rolex Datejust 31 Mint Green 278240 Oct. 2025 Full Set

Rolex - 278240 · $10,000
A Rolex Datejust 31 in Mint Green dial that was originally intended for the seller's wife but is now being sold.

  • Condition: Mint, untouched
  • Diameter: 40mm
Posted at
Nov 29, 2025, 10:45 PM
Active
Rolex Datejust 31- Rose Gold- Chocolate Dial- 278275

Rolex Datejust 31- Rose Gold- Chocolate Dial- 278275

Rolex - 278275 · $30,000
This Rolex Datejust 31mm features a rose gold case with a chocolate dial and six diamonds. The watch comes with a green box, pamphlets, and a warranty card from December 2022, as well as a balance of factory warranty.

  • Condition: Excellent preowned
  • Case material: Rose Gold
  • Diameter: 31mm
  • Diamonds: VI
Posted at
Apr 7, 2025, 4:34 PM
Active
Rolex Datejust 31 Diamond Bezel - 278381 - Silver Diamond  - Two Tone  - 31mm

Rolex Datejust 31 Diamond Bezel - 278381 - Silver Diamond - Two Tone - 31mm

Rolex - 278381RBR · $18,895
This Rolex Datejust 31 features a silver diamond dial and a two-tone rose gold bezel. It has a 31mm case size and an automatic movement with date functionality.

  • Condition: Pre-Owned - Mint Grade
  • Case material: Two Tone Rose Gold
  • Diameter: 31mm
  • Bracelet type: Oyster w. EZ Link
Posted at
Apr 3, 2025, 10:36 PM
Active
Rolex Datejust 31  - 278271 - Rose Roman - Steel & Rose Gold - 31mm - Like New

Rolex Datejust 31 - 278271 - Rose Roman - Steel & Rose Gold - 31mm - Like New

Rolex - 278271 · $11,895
This Rolex Datejust 31 features a rose Roman dial and is made from stainless steel and rose gold, measuring 31mm in size. It's an automatic-date watch with a jubilee bracelet.

  • Condition: Pre-Owned - Like New
  • Case size: 31mm
  • Dial type: Rose Roman
  • Bracelet type: Jubilee
Posted at
Mar 26, 2025, 8:25 PM
Active
Rolex Datejust 31 Green Flutted Jubilee 278274 Complete 2023

Rolex Datejust 31 Green Flutted Jubilee 278274 Complete 2023

Rolex - 278274 · $9,750
A Rolex Datejust 31 watch with a green dial and flutted bezel, featuring a Jubilee bracelet and accompanied by original box, books, links, white tag, and warranty card.

  • Condition: mint condition
  • Bracelet length: Jubilee bracelet
Posted at
Mar 7, 2025, 4:29 PM
Active
ROLEX Midsize 68273 White dial Datejust 31MM

ROLEX Midsize 68273 White dial Datejust 31MM

ROLEX - 68273 · $5,899
The Rolex 68273 is a midsize Datejust watch with a white dial and Roman numerals, featuring an 18K gold/stainless steel case design measuring 31MM in diameter.

  • Condition: pre-owned
  • Case material: 18K gold/Stainless Steel
  • Case size: 31MM
  • Dial color: White
Posted at
Mar 7, 2025, 10:25 AM
Active
Tight Bracelet 1989 ROLEX 68278 Datejust 31mm 18K Yellow Gold

Tight Bracelet 1989 ROLEX 68278 Datejust 31mm 18K Yellow Gold

ROLEX - 68278 · $12,950
A 1989 ROLEX Datejust in 18K Yellow Gold, featuring a champagne dial and presidential bracelet.

  • Condition: Excellent
  • Case size: 31mm diameter
  • Wrist size: 6 1/2 inches
  • Material: 18K Yellow Gold
Posted at
Feb 25, 2025, 9:17 PM
Active