Apple

Since entering the watchmaking world in 2015, Apple has revolutionized the concept of personal timepieces with the Apple Watch. While departing from traditional horology, they've earned respect in the watch industry for their technical innovation and influence on modern timekeeping. Their timepieces combine sophisticated health monitoring capabilities, communication features, and customizable complications in a design that has become instantly recognizable. Each generation of the Apple Watch has introduced groundbreaking features, from ECG monitoring to blood oxygen measurement, establishing new standards for what a modern watch can achieve.