Amida

A fascinating piece of Swiss watchmaking history, Amida gained recognition in the 1960s and 1970s for their innovative approach to time display. The brand became particularly notable for their groundbreaking Digitrend model, which featured a unique side-reading digital display that influenced many contemporary designs. Despite their relatively small production numbers, Amida's contributions to watchmaking include several patents for digital time displays and unique case constructions. Their pieces are now sought after by collectors who appreciate their distinctive approach to horological design and their role in the evolution of digital time display in mechanical watches.